2º Encuentro de E-Commerce
Programa
Jueves, 22 de septiembre de 2016
| 08:30 - 09:00 | Welcome and Registration |
|---|---|
| 09:00 - 09:15 | OPENING SESSION |
| • Mario Capizzani, Academic Director of the Meeting, IESE Business School
• Pablo Foncillas, Academic Director of the Meeting, IESE Business School • Joan Jordi Vallverdú, CEO OmnicomMediaGroup Spain and President, OMD Spain and Coorganizer | |
| THE FUTURE OF CONTENT: NAVIGATING THE DIGITAL STORM | |
| 09:15 - 10:00 | Exploiting Content Opportunities in a Multiscreen World |
| • David Levine, Vice President, Programming, Production & Strategic Development, Disney Channels Europe, Middle East & Africa and General Manager, Disney Channels UK & Ireland
Moderator: Mario Capizzani, IESE Business School | |
| 10:00 - 10:45 | The Evolution of the Publishing Industry & The Future of Pay-TV
|
| • Emilio Gayo, CMO, Telefónica Spain
• José Manuel Lara García, CEO, Planeta Group Moderator: Pablo Foncillas, IESE Business School | |
| 10:45 - 11:00 | Q&A with participants |
| 11:00 - 11:30 | Coffee Break |
| 11:30 - 12:00 | Presentation of the research: E-COMMERCE DESTINATION 2020: THE EUROPEAN LANDSCAPE |
| • Mario Capizzani, Academic Director of the Meeting, IESE Business School
• Pedro J. Domínguez, Sales Director, Nielsen Iberia • Pablo Foncillas, Academic Director of the Meeting, IESE Business School • Luis Fernando Ruiz Bedoya, Insights & Intelligence Director, Omnicom Media Group Spain | |
| BUSINESS MODELS | |
| 12:00 - 12:45 | Premium-Freemium Business Models |
| • Vernon Bubb, UK Leadership Team & Head of LinkedIn Enterprise Sales Solutions Europe Middle East & Africa, LinkedIn
Moderator: Juncal Garrido, Partner, Russell Reynolds Associates | |
| 12:50 - 13:35 | New Advertising Models: Classified Ads |
| • Paolo Levoni, COO UK, eBay
• Gerard Olivé, Co-Ceo & Co-Founder, Antai Venture Builder and Founder, BeRepublic and Co-Founder,Wallapop, Glovo... Moderator: Mario Capizzani, IESE Business School | |
| 13:35 - 13:45 | Q&A with participants |
| 13:45 - 15:15 | Lunch |
| THE E-COMMERCE AND THE INDUSTRIES | |
| 15:15 - 15:45 | The Health & Insurance Sector.
Offline to online: Make it Easy! |
| Interview with:
• David Gracia, Chief Marketing Officer & Chief Digital Officer, Sanitas; by Pablo Foncillas | |
| 15:50 - 16:40 | The Marketing & Media Sector.
“Smart Data. Data as Game Changer” |
| • Fernando Alonso, Head of Annalect Spain, OmnicomMediaGroup
• Pau Contreras, CDO, Head of Data Science and Digital Analytics, Unidad Editorial • Jaime Pelegrí, Head of Business Spain & Portugal, Twitter Moderator: Gonzalo Pulito, Managing Director, OMD Barcelona | |
| 16:40 - 17:00 | Coffee Break |
| 17:00 - 17:30 | Retail & Distribution Sector.
Challenges and Opportunites beyond Omminchannel |
| • Nicolas Borg, VP Distributed Commerce & Strategy, Zalando
Moderator: Pablo Foncillas, IESE Business School | |
| 17:35 - 18:25 | The Travel Industry.
A Digital Environment for a Physical Experience |
| • Toni Raurich, Director Partnerships EMEA, Booking.com
• Miquel Moya, Industry Director, Travel & Retail, Google • Raúl González, CEO, Barceló Group Moderator: Mario Capizzani, IESE Business School | |
| 18:30 | Closing remarks |