3rd Fashion Operations Conference
Schedule
Tuesday, February 14, 2017
| Welcome | |
|---|---|
| 9:00 – 9:15 | Victor Martínez de Albéniz, IESE Business School |
| Session I: Customer behavior | |
| 9:15 – 9:25 | Introduction |
| 9:25 – 10:05 | Santiago Gallino, Tuck School of Business
- Setting Retail Staffing Levels: A Methodology Validated with Implementation |
| 10:05 – 10:45 | Victor Martínez de Albéniz, IESE Business School
- Using Early Click Information in Online Flash Sales Campaigns |
| 10:45 – 11:30 | Coffee break |
| Session II: Management of customer interactions | |
| 11:30 – 11:40 | Introduction |
| 11:40 – 12:20 | José Guajardo, Berkeley Haas
- Mobile Technology in Retail |
| 12:20 – 13:00 | Donald Ngwe, Harvard Business School
- Improving Online Retail Margins by Increasing Search Frictions |
| 13:00 – 14:30 | Lunch |
| Session III: Assortment and pricing | |
| 14:30 – 14:40 | Introduction |
| 14:40 – 15:20 | Kris Ferreira, Harvard Business School
- Choosing an Assortment Rotation Strategy to Boost Sales |
| 15:20 – 16:00 | Georgia Perakis, MIT
- Detecting customer influence for targeted optimized promotions |
| 16:00 – 16:40 | Gurhan Kok, Koç University
- Attribute-based Price Elasticity and Demand Estimation for Markdown Price Optimization |
| 20:00 – 22:00 | Dinner |
Wednesday, February 15, 2017
| Session IV: Digital business models | |
|---|---|
| 9:15 – 9:25 | Introduction |
| 9:25 – 10:05 | Antonio Moreno-Garcia, Kellogg School of Management
- The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment |
| 10:05 – 10:45 | David Simchi-Levi, MIT
- The New Frontier in Price Optimization |
| 10:45 – 11:30 | Coffee break |
| Session V: Supply chain management | |
| 11:30 – 11:40 | Introduction |
| 11:40 – 12:20 | Felipe Caro, UCLA Anderson
- Coordination of Inventory Distribution and Price Markdowns at Zara |
| 12:20 – 13:00 | Alexander Hübner, Katholische Universität Eichstätt-Ingolstadt
- Operational challenges and inventory allocation in omni-channel fashion retailing |
| 13:00 – 14:30 | Lunch |
| Session VI: Big data and analytics | |
| 14:30 – 14:40 | Introduction |
| 14:40 – 15:20 | Aydin Alptekinoglu, Smeal College of Business
- The Analytics of Product Return Episodes in Retailing |
| 15:20 – 16:00 | Saravanan Kesavan, Kenan-Flagler Business School, University
- When does higher in-store traffic hurt store sales? |
| Concluding remarks | |
| 16:00 – 16:15 | Victor Martínez de Albéniz, IESE Business School |