28th Automotive Industry Meeting
Program
November 6, 2013
| 8:00 | Welcome and registration |
|---|---|
| 8:30 | OPENING SESSION, IESE AUTO 2013 |
| • Felip Puig, Minister of Enterprise and Employment, Generalitat de Catalunya
• Prof. Marc Sachon, Chairman, Automotive Industry Meeting, IESE Business School • Joan Llorens, Founding Chairman, Automotive Industry Meeting • Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG Spain and Coorganizer | |
| 9:15 | THE SPANISH ECONOMY: A NEW STAGE |
| The status of the global, European and Spanish economies.
• Prof. Antonio Argandoña, IESE Business School | |
| 9:45 | Coffee Break |
| 10:15 | AUTOMOTIVE MANUFACTURERS IN SPAIN (I) |
| The work done by the industry in Spain in recent years has attracted investment. Our industry is competitive and of high quality. What areas are key to ensure this progress continues?
• Antonio Cobo, General Manager, General Motors Spain • José Manuel Machado, Chairman and CEO, Ford Spain Moderator: Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG Spain | |
| 11:15 | THE FUTURE OF THE AUTOMOTIVE INDUSTRY |
| • Carl-Peter Forster, Board Member Volvo Cars, Geely and IMI Plc
Moderator: Prof. Marc Sachon, IESE Business School | |
| 11:45 | Coffee Break |
| 12:15 | MOBILITY AND CONNECTIVITY IN THE 21st CENTURY |
| "Automobility" is the essence of the automotive industry. The growth of this industry has brought new initiatives. Today cars are the only place without Internet coverage. In-car connectivity represents opportunities for new business models. What are the key factors?
• Dr. Dirk Schlesinger, Global Lead Manufacturing Industries, Cisco Internet Business Solutions Group • Christian Steiner, Head of Corporate Mobility Services, BMW Group Moderator: Prof. Marc Sachon, IESE Business School | |
| 13:15 | SERVICES: A KEY LINK IN THE VALUE CHAIN |
| Suppliers and manufacturers work very closely in the automotive industry. Logistics is a key factor for ensuring competitiveness, while clusters are designed to provide an environment that favors fruitful, competitive relationships. What else needs to be done in this area?
• Vicenç Aguilera, President, Automotive Industry Cluster of Catalonia • Ricardo Molina, General Manager, Acciona Service Moderator: Prof. Pedro Nueno, IESE Business School | |
| 14:15 | Lunch |
| 15:45 | RESULTS OF THE 2013 IESE AUTO SURVEY |
| Analysis of the 2013 IESE AUTO survey with a focus on public aid to the industry, cars and the environment, and mobility.
• Prof. Marc Sachon, IESE Business School | |
| 16:15 | WHAT WILL THE SUPPLIER OF THE FUTURE LOOK LIKE? |
| Suppliers, through innovation, flexibility, adaptability and the services they provide, play a key role in the automotive industry. What else can they do for the industry and in which direction do they want to evolve?
• Francisco José Riberas, Chairman and CEO, Gestamp Moderator: Prof. Marc Sachon, IESE Business School | |
| 17:00 | Coffee Break |
| 17:30 | AUTO 2020: MORE OF THE SAME |
| Will there be deep changes in the industry?
• Prof. Pedro Nueno, IESE Business School | |
| 18:00 | ENTREPRENEURSHIP IN THE AUTOMOTIVE BUSINESS |
| How entrepreneuship can help rescue a European jewel.
• Freeman H. Shen, Board Member and Group Vice President, Geely Holding Group Moderator: Prof. Pedro Nueno, IESE Business School | |
| 18:45 | CONCLUSIONS AND CLOSING SESSION (FIRST DAY) |
| • Prof. Marc Sachon, Chairman, Automotive Industry Meeting, IESE Business School
• Prof. Pedro Nueno, Founding Chairman, Automotive Industry Meeting, IESE Business School • Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG Spain | |
| 19:15 | NETWORKING COCKTAIL RECEPTION |
November 7, 2013
| 8:30 | THE PERSPECTIVE OF ANFAC |
|---|---|
| • Rafael Prieto, President, ANFAC (Spanish Association of Car and Truck Manufacturers) and Executive Vicepresident and CEO of Peugeot for Spain and Portugal
Moderator: Prof. Marc Sachon, IESE Business School | |
| 9:15 | TRUCK MANUFACTURERS IN SPAIN |
| A “thermometer” sector of the global economy that actively invests in R&D to generate growth. What is Iveco’s perspective?
• Jaime Revilla, President & CEO, Iveco Spain Moderator: Prof. Pedro Nueno, IESE Business School | |
| 9:45 | AUTOMOTIVE MANUFACTURERS IN SPAIN (II) |
| In the second part of this session, we will continue analyzing this topic.
• Frank Torres, Vicepresident Nissan Industrial Spanish Operations, Nissan Spain Moderator: Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG Spain | |
| 10:15 | Coffee Break |
| 10:45 | STRATEGY AND SUSTAINABILITY IN THE AUTOMOTIVE INDUSTRY |
| The history of the automotive industry’s relationship with the environment and different approaches being pursued by leading OEMs.
• Prof. Mike Rosenberg, IESE Business School | |
| 11:15 | SALES AND POST-SALE BUSINESS |
| Although the post-sale period is key for vehicle manufacturers and dealerships, in this area of business, official post-sale services are competing with prestigious initiatives that have been known to provide superior service and greater competitiveness in a variety of areas.
• Roman Havlasek, Head of Skoda service, genuine parts and accessories, Skoda • Jaume Roura, President, Faconauto Moderator: Prof. Marc Sachon, IESE Business School | |
| 12:15 | Coffee Break |
| 12:45 | THE PERSPECTIVE OF THE DIRECCIÓN GENERAL DE TRÁFICO (DIRECTORATE GENERAL OF TRAFFIC) |
| Initiatives in the governance of mobility that impact the industry.
• María Seguí, Director General for Traffic, Ministry of Interior, Spain Moderator: Prof. Marc Sachon, IESE Business School | |
| 13:15 | THE AUTOMOTIVE INDUSTRY IN CHINA: PRESENT AND FUTURE |
| The automotive industry moves quickly in markets such as China. Volumes are greater compared to Western markets but different needs emerge in terms of quality and service.
• Andrew Thomson, Partner Head of Automotive for China and Asia Pacific, KPMG Moderator: Prof. Pedro Nueno, IESE Business School | |
| 13:45 | IESE AUTO 2013 CLOSING SESSION |
| • Prof. Marc Sachon, Chairman Automotive Industry Meeting, IESE Business School
• Prof. Pedro Nueno, Founding Chairman, Automotive Industry Meeting, IESE Business School • Joan Llorens, Founding Chairman, Automotive Industry Meeting • Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG Spain and Coorganizer |