30th IESE Auto

If you are interested in buying the book please contact Cristina Castillo.ccristina@ceibs.edu

In the last 30 years, particularly since China’s admission to the WTO in 2001, China’s economy has grown rapidly and has attracted worldwide attention. China is now the second largest economy in terms of GDP and is also a leading producer and consumer of many different product categories. Automobiles are a good case in point. Updated with the latest data from years 2013 and 2014, the book of Prof. Jaume Ribera and Prof. Thomas E. Callarman can be an excellent way to acquire the relevant knowledge to be able to evaluate these strategies from a rigorous and realistic perspective. Also, since this industry is so important for the Chinese economy, the book can be an adequate learning opportunity to be updated for all those whose business or work will cross in one way or another with the industry.

Bibliographic citation: Prof. Thomas E. Callarman, Dr. Honglai Li, Prof. Marc Sachon, Prof. Jaume Ribera, Xiaoying Shen, Cristina Castillo, “The Chinese Automotive Industry in 2014”, Spain: China Europe International Business School (CEIBS), 2014