23rd Healthcare Industry Meeting
Program
Thursday, October 27, 2016
| 8:30 - 9:00 | Welcome and Registration |
| OPENING SESSION | |
|---|---|
| 9:00 - 9:30 | • Prof. Franz Heukamp, Dean, IESE Business School
• Humberto Arnés, Director General, Farmaindustria • Prof. Núria Mas, Chair of the Meeting, IESE Business School • Prof. Pedro Nueno, Founding Chairman, IESE Business School • Cándido Pérez Serrano, Partner, Head of Infrastructure, Transport, Government and Health, KPMG in Spain |
| ECONOMICS AND HEALTH | |
| 9:30 - 10:00 | • Prof. Núria Mas, IESE Business School
|
| CARE DELIVERY & PATIENT ENGAGEMENT IN A VALUE-BASED HEALTHCARE | |
| 10:00 - 10:45 | Despite the growing acceptance of the value-based healthcare concept, progress in implementation has been slow. How should care delivery evolve to make value-based healthcare a reality? How is value defined and established? How can we engage the patients to achieve this goal? How should companies think about this?
• Josep Tabernero, MD PhD, Head Medical Oncology Department, Vall d’Hebron University Hospital and Director, Vall d’Hebron Institute of Oncology (VHIO) • Julián Trinchet, Sales Manager, MAPFRE España Moderator: Prof. Jaume Ribera, IESE Business School |
| 10:45 - 11:15 | Coffee Break |
| VALUE-BASED HEALTHCARE. A GLOBAL PERSPECTIVE | |
| 11:15 - 12:00 | Healthcare is increasingly becoming a global opportunity, not just a global necessity. What strategies have companies defined for different markets? What do senior executives think about it? What does it mean for the managers of the future?
• Laura González Molero, President, Bayer Healthcare Pharmaceutical in Latin America • Imed Laiti, CEO, Doha Spain Development and Founder and Managing Director, Barcelona Medical Center in Doha, Qatar Moderator: Prof. Pedro Nueno, IESE Business School |
| THE PERSPECTIVE OF THE PUBLIC SECTOR | |
| 12:00 - 12:45 | • David Elvira, Director, Catalan Health Service
• César Pascual, General Director of Healthcare Coordination, Servicio Madrileño de Salud (SERMAS) Moderator: Prof. Núria Mas, IESE Business School |
| PAYING FOR VALUE: HEALTHCARE TRANSFORMATION IN THE US | |
| 12:45 - 13:15 | • Eveline Van Beek, Managing Director, KPMG Healthcare Advisory and COO for KPMG’s global Value Based Payment proposition
Moderator: Cándido Pérez Serrano, Partner, KPMG in Spain |
| 13:15 - 13:30 | Break |
| NEW BUSINESS MODELS | |
| 13:30 - 14:30 | The shift towards value-based healthcare is inevitable. But how can we transform it into a viable business model? Many major innovations with long-term savings require high short-term spending. How can these concepts be made compatible? What do these new business models mean for patients? What approach do we take to pricing and financing in this context?
• Christophe Carbonel, Head Market Pricing, Novartis Pharma AG • Javier Colás, President, Medtronic Ibérica Moderator: Prof. Núria Mas, IESE Business School |
| 14:30 - 15:45 | Lunch |
| INNOVATION & DIGITAL TRANSFORMATION | |
| 15:45 - 16:45 | The digital transformation will also impact also on healthcare. What are the opportunities for innovation in this industry? What key innovations will revolutionize healthcare? How should we approach financing innovation?
• Nuno Godinho, General Manager Software / Software CTO Europe, GE Healthcare • Javier Olaizola, Public Sector Leader, IBM Global Business Services • Dr. Romain Quidant, ICREA Professor, ICFO Moderator: Cándido Pérez Serrano, Partner, KPMG in Spain |
| 16:45 - 17:00 | Break |
| FORGING ALLIANCES | |
| 17:00 - 18:00 | Successful partnerships are powerful medicine. Health systems, hospitals and primary care centres and the industry might need to forge alliances to implement value-based care and respond to the new demands of bundled or capitated payments models. What are the keys for a successful partnership? How are different stakeholders working together? What can other industries contribute? What is needed?
• Timmo Andersen, General Manager, Boehringer Ingelheim Spain • Luis Cortina, General Director, Siemens Healthineers Spain and Vice-president, Lab Diagnostics Western Europe and Western Africa • Beatriz Faro, President, Pfizer Spain Moderator: Prof. Núria Mas, IESE Business School |
| FINAL REFLECTIONS | |
| 18:00 - 18:15 | • Prof. Núria Mas, IESE Business School
• Cándido Pérez Serrano, Partner, KPMG in Spain |
| CLOSING SESSION | |
| 18:15 | • Ma. Luz López-Carrasco, President, Fenin
• Prof. Núria Mas, Chair of the Meeting, IESE Business School • Cándido Pérez Serrano, Partner, Head of Infrastructure, Transport, Government and Health, KPMG in Spain |