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| Social Media Business |
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The
power, reach and influence of social media appear to know no bounds. By
2020 the number of worldwide users is expected to reach some 2.95
billion, around a third of the world’s population, according to
eMarketer. Since their creation these internet-based applications and
websites have revolutionized the way people experience many facets of
everyday life, from their personal relationships to the way they
shop, do business and find jobs.
On average, global
internet users spend some 135 minutes per day surfing social networks.
While using social media can help people connect with others and share
knowledge and ideas, its abuse, misuse and overuse has become a
major source of public concern.
For this issue of the
newsletter we have listed a selection of resources available for the
IESE Community that could be useful for better understanding the role of
social media in business. For better or worse it appears that they are
here to stay. |
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| SUCCESS STORIES |
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| Evaluating Research Activity |
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| IESE’s
Corporate Information Unit is in charge of compiling information
required by the Comisión Nacional de la Actividad Investigadora
(CNEAI) to recognize the merits in the research activity developed
by IESE faculty and researchers. These research merits are evaluated by
section, each of which must cover six years of Research
(Sexenios). |
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| RESOURCES TIP |
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| Channel Benchmarks |
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eMarketer allows you to compare performance against reliable industry benchmarks all in one dashboard.
Go to eMarketer and jump to “Benchmarks” by clicking on the "Benchmark" link and choose a channel to get started.
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| JUST FOR FUN |
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| Aeon: a World of Ideas |
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| If
you are looking for an online sanctuary for serious thinking this is
your site. Commited to big ideas, serious enquiry and a humane
worldview, Aegon "asks the biggest questions and finds
the freshest, most original answers, provided by world-leading
authorities on science, philosophy and society.” |
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| WE RECOMMEND |
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| EMIS University |
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EMIS University is a trusted source of intelligence on emerging markets for academic institutions around the world.
In just a few clicks you can access:
-540,000+ research reports published every year...
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