Library News
The Library has eMarketer on trial for a week (July 8-15) for IESE faculty, research assistants and staff.
eMarketer covers digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. Their forecasts, reports, and benchmarks enable you to anticipate tomorrow’s market trends for confidence today.
eMarketer offers:
- Reports, Charts & Briefings: Briefings and reports highlight data and deep insights on market trends, forecasts, and more.
- Forecasts: Visualise and navigate emerging trends with over 10,000 proprietary metrics on market changes and consumer behavior.
- Third-Party Data: They gather, vet and cite data from 3,000 reputable sources, meaning you can streamline your research resources.
- Proprietary Methodology: Complete data transparency shows exactly what is being measured and where their data comes from.
How to access eMarketer?
Access campus-wide and off campus, from the A-Z Databases page by clicking on eMarketer. Register for the trial with your iese.edu email address.
Duration of trial: until July 15, 2024.