IESE Insight

Objectives are SMART, missions are WISE

By combining missions with objectives, companies leverage two prime sources of human motivation: meeting a set challenge, and making a pro-social contribution.
June 19, 2017
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Nuria Chinchilla

Professor in IESE’s Managing People in Organizations Department and holder of the Carmina Roca and Rafael Pich-Aguilera Women and Leadership Chair. She specializes in women in leadership, work and family, self-leadership and time management.