Coronavirus: exposing the importance of market diversification

In our very integrated global economy, epidemics such as the coronavirus, which broke out in China, touch every market in the world. On top of health concerns, it's an important reminder to business leaders to diversify in terms of suppliers and customers, says IESE's Javier Díaz Giménez.

In our very integrated global economy, epidemics such as the coronavirus, which broke out in China, touch every market in the world. On top of health concerns, it's an important reminder to business leaders to diversify in terms of suppliers and customers, says IESE's Javier Díaz Giménez.