Focused Programs

The Digital Marketing Sprint is aimed at marketing and sales executives, product managers, consultants and other leaders looking to enhance their business processes through the integration of digital technologies. Marketing is experiencing constant change as digitization has permeated virtually every area of business: channels, products, media, services, and, of course, customer decision-making.

The Data-Driven Pricing Sprint is tailored for mid to senior-level executive professionals specializing in sales, marketing, commercial finance, and operations. Gain an in-depth understanding of pricing analytics, covering everything from demand modelling and price sensitivity estimation to price optimization and opportunity cost assessment.

The Managerial Cybersecurity and Privacy in the Digital Age Sprint is specifically developed for mid- to senior-level professionals with a background in information technology, including IT managers, security analysts, privacy officers, and business leaders tasked with safeguarding an organization’s data.

The ‘Navigating IT Architecture: Building Blocks for a Data-Driven Organization’ Sprint is tailored for professionals who may not have a technical background but are eager to gain a deeper understanding of how to leverage technology and data in making strategic business decisions. Gain a comprehensive 360-degree perspective on what it takes to excel in a non-technical leadership role. Master the fundamental concepts of Data Models and IT architecture and maintain your strategic position within your organization.