Certificado en IA & Transformación Digital

The Navigating IT Architecture: Building Blocks for a Data-Driven Organization Sprint is tailored for professionals who may not have a technical background but are eager to gain a deeper understanding of how to leverage technology and data in making strategic business decisions. Guided by Professor Javier Zamora’s expertise, gain a comprehensive 360-degree perspective on what it takes to excel in a non-technical leadership role. Master the fundamental concepts of Data Models and IT architecture and maintain your strategic position within your organization.

English edition: April 11, 2025

El Sprint Transformación a través de la innovación abierta está dirigido a un amplio rango de perfiles, desde emprendedores de start-ups hasta consultores. Este módulo proporciona una visión completa de los conceptos de la innovación abierta, sus principios y su significado estratégico para el crecimiento sostenible. Guiado por la profesora Mª Julia Prats, en este módulo aprenderás estrategias prácticas para implementar iniciativas de Corporate Venture, alineándolas con la estrategia empresarial global e identificando oportunidades de crecimiento con start-ups. También desarrollarás habilidades para establecer y gestionar dichas asociaciones estratégicas, superar la resistencia al cambio e implementar principios de innovación abierta que mejorarán la adaptabilidad de tu organización.

Edición en español: 19 de febrero 2025
Edición en inglés: 8 de mayo de 2025

Este Sprint, Industria 4.0: Oportunidades y retos para empresas industriales, está dirigido a altos directivos de PYMEs del sector de la manufactura que se plantean acometer la implementación de la Industria 4.0. Aunque los casos discutidos tratarán sobre compañías cuyo volumen de ventas sea de millones en lugar de billones de euros, aquellos perfiles de empresas multinacionales también son bienvenidos.

Este módulo te proporcionará una comprensión profunda de los desafíos específicos para las PYMEs, en un entorno donde la IA está tomando un rol fundamental. Nos basaremos en un marco ampliado de Industria 4.0 que abarca desde las implicaciones en productos hasta las implicaciones en modelos de negocio. A través del análisis de casos de implementación y de la orientación del profesor Marc Sachon, podrás aplicar insights prácticos en tu propia empresa, y al final del módulo, desarrollarás una checklist personalizada para la transición a la Industria 4.0.

Edición en español: 6 de febrero 2025

The Data-Driven Pricing Sprint, led by Professor Mihalis Markakis, is tailored for mid to senior-level executive professionals specializing in sales, marketing, commercial finance, and operations. Gain an in-depth understanding of pricing analytics, covering everything from demand modelling and price sensitivity estimation to price optimization and opportunity cost assessment. With a hands-on approach, learn to set prices through direct application in case studies or workshop-style sessions, examining the implications of pricing decisions and developing data-driven pricing strategies for your organization.

No technical expertise is required, but a basic proficiency in data analysis using Excel and a willingness to embrace new concepts and methodologies are essential.

English edition: October 16, 2025 (TBC)

The Managerial Cybersecurity and Privacy in the Digital Age Sprint is specifically developed for mid- to senior-level professionals with a background in information technology, including IT managers, security analysts, privacy officers, and business leaders tasked with safeguarding an organization’s data.

If you possess a significant amount of IT knowledge, yet you seek to solidify this expertise within an official framework, this will ensure your insights are beyond doubt. Gain a thorough understanding of crucial security and privacy concepts, and the competence to apply security frameworks and policies in organizational settings.

Evaluate security measures, pinpoint vulnerabilities, and formulate strategies and policies that cater to organizations’ unique demands. Under the mentorship of the distinguished Professor Tafiq Alashoow, known for his exceptional expertise and experience, distinguish yourself as a true professional, far from being merely competent in your proficiency.

English edition: June 3, 2025

El Sprint en Marketing Digital está dirigido a directivos de marketing y ventas, gerentes de producto, consultores y otros líderes que buscan mejorar sus procesos comerciales mediante la integración de tecnologías digitales. El marketing está viviendo tiempos de constante cambio, ya que la digitalización ha permeado prácticamente en todas las áreas de negocio: canales, productos, medios, servicios y, por supuesto, los procesos de toma de decisiones del cliente. Este módulo te proporcionará una comprensión profunda de cómo definir y ejecutar una estrategia de marketing digital efectiva.

Exploraremos desde la planificación estratégica hasta la generación de tráfico y análisis de datos, y te capacitará para diseñar el “customer journey map” adaptado a la realidad digital. Este programa abordará los elementos necesarios para diseñar una hoja de ruta que adapte el proceso comercial y de marketing al nuevo cliente en un entorno cambiante.

Edición en castellano: 19 de noviembre, 2025
Edición en inglés: 17 de marzo, 2025

Blockchain Essentials: Technology, Strategy and Business Integration Sprint

Don’t feel left out of the blockchain conversation. Join those who understand Bitcoin and blockchain technology. Guided by Professor Manuel Mueller-Frank, an acknowledged expert in Bitcoin and blockchain technology, gain an insightful understanding of their real-world applications and limitations. This course is designed to equip you with the knowledge to navigate through noise and speculation, enabling you to make informed decisions.

Explore the tangible truths behind blockchain technology, uncovering its practical uses in business and economic processes. As you become more familiar with blockchain’s implications and opportunities, you’ll become a valued resource within your organization. You’ll advise on blockchain-related strategies and business models.

By the end of this journey, you’ll have the confidence to contribute to conversations about blockchain integration in various business settings, all while maintaining a thoughtful and measured approach.

English edition: October 14, 2025

This Sprint, Capable Organization: Driving Business Transformation through Learning, is crucial for senior business leaders leading transformation initiatives, executives overseeing learning and organizational development, and consultants in transformation and organizational development. It equips participants with tools to define a learning strategy aligned with organizational transformation goals and to develop a portfolio of learning interventions. They gain skills to engage key stakeholders, diagnose capability gaps, and employ an omnichannel learning approach.

Moreover, they acquire deep knowledge of technologies like AI and virtual reality to enhance learning experiences and measure outcomes. Today, given the continuous market turbulence driven by geopolitical, environmental, social, and technological factors, businesses face ongoing crises and uncertainties. Traditional change management methods are insufficient in such conditions. Therefore, managing transformation as learning becomes imperative, offering a more effective approach to reduce strategic uncertainties and bridge capability gaps across the entire architecture of the firm’s business model.

English edition: May 21, 2025