Certificado en IA & Transformación Digital

El programa está dirigido a directivos que desean identificar, evaluar y comprender el impacto de la transformación digital en sus áreas de responsabilidad. Es decir, a todos aquellos que aspiran a desempeñar un papel activo en sus organizaciones y equipos para garantizar el éxito en la implementación de dicha transformación digital, haciendo énfasis en cómo aterrizar tecnologías digitales como la IA en las nuevas propuestas de valor.

• Formato: blended; online y presencial Barcelona
• Duración: 4 días + módulo online
• Idioma: castellano
• Precio: 4.600 €

19 de noviembre de 2025 (TBC)

It can be quite challenging to witness the swift pace of artificial intelligence evolution and feel left behind in leveraging its full potential. The emerging scenario suggests that professionals not versed in the latest AI innovations may soon find their expertise less relevant. Conversely, those who have kept pace with AI advancements could be at a significant advantage. Designed for individuals without a technical background, our program demystifies the latest trends in AI. Receive the knowledge to engage in discussions and decision-making processes. Remain at the forefront of your field, prepared.

• Format: On campus, Barcelona, Munich and Madrid
• Length: 4 days
• Language: English
• Fee: €5,900

Munich – November 25, 2024
Barcelona – March 18, 2025
Madrid – June 2, 2025

Este programa está diseñado para profesionales de la alta dirección, miembros de comités de dirección y de consejos de administración o ejecutores de la transformación digital. Acompañado de un claustro de profesores altamente cualificado, te ofrece la oportunidad de comprender a fondo el panorama digital actual, conseguir interiorizar una nueva mentalidad digital, trabajar la estrategia empresarial y plantear el recorrido hacia esta transformación.

• Formato: blended; presencial (módulos en Madrid y Barcelona) y online.
• Duración: 9 días en 3 módulos de 3 días + 8 sesiones live online.
• Idioma: español
• Precio: 14.500 €

27 de febrero de 2025

Designed with visionary leaders in mind, this program is designed for executives who are keen to play an active role in digital transformation’s implementation across their organizations and teams. It’s a call to action for those who want to be more than participants in the digital era—to be the architects of it within their domains. In addition, acquired invaluable insights into how to succeed in the digital marketplace for entrepreneurs launching new enterprises. Beyond imparting knowledge, be part of a community of forward-thinkers, equipped to lead and innovate in an ever-evolving digital environment.

• Format: Blended; on campus + live online
• Length: 4 days + online module
• Language: English
• Fee: €5,700

May 8, 2025

Este programa ofrece a los directivos una visión integral del impacto de la IA: desde la transformación de modelos de negocio y el desarrollo de capacidades tanto tecnológicas como organizativas, hasta la integración de principios éticos alineados con los valores de la empresa. A través de simulaciones, talleres interactivos y casos reales, los participantes descubrirán cómo convertir la IA en un motor de ventaja competitiva y transformación empresarial.

• Formato: presencial Barcelona
• Duración: 4 días
• Idioma: español
• Precio: 4.700 €

1 de julio 2025

The Navigating IT Architecture: Building Blocks for a Data-Driven Organization is tailored for professionals who may not have a technical background but are eager to gain a deeper understanding of how to leverage technology and data in making strategic business decisions. Guided by Professor Javier Zamora’s expertise, gain a comprehensive 360-degree perspective on what it takes to excel in a non-technical leadership role. Master the fundamental concepts of Data Models and IT architecture and maintain your strategic position within your organization.

• Format: On campus – Barcelona
• Length: 3 days
• Language: English
• Fee: €4,800

April, 2026 (TBC)

This module is aimed at a broad range of professionals, company decision – making bodies and executives overseeing learning and organizational development and transformation and organizational development consultants.

• Format:On campus – Barcelona
• Length: 3 days
• Language: English
• Fee: €4,800

March 2026 (TBC)

The Data-Driven Pricing, led by Professor Mihalis Markakis, is tailored for mid to senior-level executive professionals specializing in sales, marketing, commercial finance, and operations. Gain an in-depth understanding of pricing analytics, covering everything from demand modelling and price sensitivity estimation to price optimization and opportunity cost assessment. With a hands-on approach, learn to set prices through direct application in case studies or workshop-style sessions, examining the implications of pricing decisions and developing data-driven pricing strategies for your organization.

• Format: Live online
• Length: 4 weeks
• Language: English
• Fee: €4,300

October, 2025 (TBC)

The Managerial Cybersecurity and Privacy in the Digital Age is specifically developed for mid- to senior-level professionals with a background in information technology, including IT managers, security analysts, privacy officers, and business leaders tasked with safeguarding an organization’s data.

• Format: On campus
• Length: 3 days
• Language: English
• Fee: €4,800

November, 2025 (TBC)

The Digital Marketingis aimed at marketing and sales executives, product managers, consultants and other leaders looking to enhance their business processes through the integration of digital technologies. Marketing is experiencing constant change as digitization has permeated virtually every area of business: channels, products, media, services, and, of course, customer decision-making. This module provides a deep understanding of how to define and execute an effective digital marketing strategy.

• Format:On campus – Madrid
• Length: 3 days
• Language: English
• Fee: €4,800

October, 2025 (TBC)