The Digital Marketing Sprint is aimed at marketing and sales executives, product managers, consultants and other leaders looking to enhance their business processes through the integration of digital technologies. Marketing is experiencing constant change as digitization has permeated virtually every area of business: channels, products, media, services, and, of course, customer decision-making.

The ‘Navigating IT Architecture: Building Blocks for a Data-Driven Organization’ Sprint is tailored for professionals who may not have a technical background but are eager to gain a deeper understanding of how to leverage technology and data in making strategic business decisions. Gain a comprehensive 360-degree perspective on what it takes to excel in a non-technical leadership role. Master the fundamental concepts of Data Models and IT architecture and maintain your strategic position within your organization.

This Sprint is crucial for senior business leaders leading transformation initiatives, executives overseeing learning and organizational development, and consultants in transformation and organizational development. It equips participants with tools to define a learning strategy aligned with organizational transformation goals and to develop a portfolio of learning interventions. They gain skills to engage key stakeholders, diagnose capability gaps, and employ an omnichannel learning approach.

The Managerial Cybersecurity and Privacy in the Digital Age Sprint is specifically developed for mid- to senior-level professionals with a background in information technology, including IT managers, security analysts, privacy officers, and business leaders tasked with safeguarding an organization’s data.

Bitcoin and blockchain technology, gain an insightful understanding of their real-world applications and limitations. This course is designed to equip you with the knowledge to navigate through noise and speculation, enabling you to make informed decisions.

The Data-Driven Pricing Sprint is tailored for mid to senior-level executive professionals specializing in sales, marketing, commercial finance, and operations. Gain an in-depth understanding of pricing analytics, covering everything from demand modelling and price sensitivity estimation to price optimization and opportunity cost assessment.