Executing Digital Change: Data, Agility and Continuous Innovation

The program will cover the following concepts in depth:

Imagine

Changes occur more quickly outside organizations than within them. Mechanisms are required for understanding the context. Outside-in Thinking. Understanding the customer’s needs through data capture. Understanding why a customer buys your product or service. In a world of high digital density, we have lots of digital touch points. When Job-To-Be_Done and Design Thinking are combined, there is the opportunity to create new value propositions.

Learn

Until now, organizations have been focused on executing their business models. In a world and a context that are highly uncertain, the classic mechanisms for strategic planning, ultimately, have serious limitations. For this reason, mechanisms for continuous experimentation are needed, in order to allow organizations to be able to learn.

Construct

The changing nature of this current context means that traditional methods which have been used until recently, such as Waterfall, do not allow organizations to respond to the market quickly. Therefore, it is necessary to adopt agile processes.

Scale

In order for digital initiatives to have an impact on the profit and loss calculation, it is necessary to turn pilots from the innovation phase into products and services that are integrated into company operations, preserving this process of continuous innovation.

The Executing Digital Change: Data, Agility and Continuous Innovation Program is aimed at executives who are seeking to understand the impact that the digital transformation has on the areas they are responsible for, and who want to actively contribute to the successful implementation of the digital transformation within their organizations and teams.

Entrepreneurs who are seeking to launch and develop new digital companies will also find this program very beneficial.

The faculty of IESE’s Executing Digital Change: Data, Agility and Continuous Innovation Program is composed of professionals who are involved not only in teaching but also in research and in the business world.

Javier Zamora
Academic Director
Professor of Management Practice in Operations, Technology and Information
Doctor of Electrical Engineering, Columbia University
Master in Telecommunications Engineering, Universitat Politècnica de Catalunya

Alejandro Lago
Professor of Operations, Technology and Information
PhD in Engineering, University of California at Berkeley
Master in Engineering, University of California at Berkeley

IESE programs accelerate growth and boost business performance through the perfect strategic interaction of very attractive online and in-person content.

The programs are generally delivered in virtual and in-person modules, which broadens the impact of the learning, while our virtual campus serves as a center for all your learning needs.

This program is a forum for interactive learning, where you will share ideas and perspectives through group projects, case studies and experimental exercises.

• Module 1: Online | May 8, 2025
• Module 2: Madrid | May 19-22, 2025

The blended edition of the program has a three-step admission process:

1. Complete and submit the online application.
2. The Executive Education Department will email you to acknowledge receipt and provide further details on program dates, pre-program academic materials and bank details to submit payment.
3. Proceed with the payment of the program’s fee. This is an essential requisite to access the pre-readings and participate in the program. Two weeks before the start date, participants receive an email with a user name to access the IESE Virtual Campus and pre-readings.

FEES

• General fee: € 5,700
• Alumni fee: € 5,130
• IESE Alumni Assn. members: € 4,845
• Executive education Certificate fee: An additional 5% discount on the general or IESE Alumni Association member fee.

The program fee is tax-exempt. Payment is required before the program begins and includes all academic materials and most meals. Please note that travel and accommodation expenses are not included.

Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of reception so early registration is encouraged.

Payment Details
We accept payments by credit card or wire transfer.

Admissions Requirements
The Admissions Committee admits qualified candidates on a rolling basis as places become available. Executive Education Focused Programs have their own requirements, and all admissions are under the supervision of the Admissions Committee. In general, participants should have at least 10 years’ work experience and have held a position of leadership with significant responsibilities within the last 5 years. Although there are no formal educational requirements, admission is based on professional achievement and responsibilities within the organization.

Cancellation Policy
Cancellations received within 20 days of the program’s start date are subject to a payment of 25% of the program tuition. IESE reserves the right to cancel the current edition or modify dates up to 20 days prior to the scheduled start date. Under no circumstances is IESE responsible for any travel expenses incurred. Participants should consider purchasing travel insurance including cancellation coverage to protect against the unlikely event that the program is cancelled or their own inability to attend for personal or professional reasons.
Cancellation requests received within 3 calendar days of the program start date as well as those received during the program are subject to full payment of the program fee.

Companies and teams

• Companies with corporate agreements with IESE: discount of up to 20%.
• Discount on multiple applications, for individuals and teams: up to 25% for groups of four or more people.
• The more focused programs you take, the more benefits you will receive: you may be eligile for discounts of 5% to 15%.

Alumni

• Special price for alumni: 10% discount
• Special price for members of the IESE Alumni Association: 15% discount. Recommend 2 participants and each one will also get 15% off.

Scholarships

• Entrepreneurs
• Executive women
• ONGs

Contact the Focused Program team here for more details.

If interested in obtaining the IESE Executive Education Certificate:

• Complete, at least, 4 Focused Programs, in English or Spanish, within three years. The 4 programs must total a minimum of 12 days of learning.

In addition to earning the IESE Executive Education Certificate, you will enjoy a series of other exclusive benefits:

• Professional guidance with an IESE adviser.

• 5% discount on any future Focused Program.

• Possibility of becoming a Member of the IESE Alumni Association, which delivers a broad array of exclusive benefits. Discover here how to make the most of the membership.

Getting to the Madrid campus

Participants in the on-campus Madrid edition can benefit from special rates at the following hotels:

Madrid: Exe Moncloa 4*, EUROSTAR Zarzuela Park 4*, Meliá Madrid Princesa 5*, NH Madrid Chamberí 3*, NH Zurbano 4*.