Certificate in AI & Digital Transformation

The Navigating IT Architecture: Building Blocks for a Data-Driven Organization Sprint is tailored for professionals who may not have a technical background but are eager to gain a deeper understanding of how to leverage technology and data in making strategic business decisions. Guided by Professor Javier Zamora’s expertise, gain a comprehensive 360-degree perspective on what it takes to excel in a non-technical leadership role. Master the fundamental concepts of Data Models and IT architecture and maintain your strategic position within your organization.

English edition: February 13, 2025
Spanish edition: April 24, 2025

This Sprint, Transforming through Open Innovation, is crafted for versatile professionals, from startup entrepreneurs to consultants; true innovators, always taking steps ahead and never falling behind. It provides the essential knowledge to grasp strategic innovation principles and Corporate Venture implementation. Under the guidance of the brilliant Professor Mª Julia Prats, learn how to manage growth opportunities, and become the primary liaison between your organization and startups or other entities from a strategic partnership perspective. Become an indispensable innovation asset for your team.

Spanish edition: February 19, 2025
English edition: May 8, 2025

The Industry 4.0: Opportunities and Challenges for Industrial SME’s Sprint is specifically designed for top executives of manufacturing SMEs aiming to promote the adoption of Industry 4.0 technologies. The curriculum is relevant for businesses with revenues in the millions, though leaders from multinational corporations will also find the insights of great value.

This module represents the pinnacle of learning resources for SMEs confronting the complexities of cyber-physical systems within Industry 4.0. Gain an in-depth understanding of all aspects of these dynamics, from the development of new products to the evolution of business models. Under the guidance of Professor Marc Sachon, explore actual case studies, developing practical and distinctive insights that you can immediately apply to your business operations. Upon completion, receive a personalized checklist crafted specifically for your journey. This will ensure you have a concrete plan for a full scale transition to Industry 4.0.

Spanish edition: February 6, 2025

The Data-Driven Pricing Sprint, led by Professor Mihalis Markakis, is tailored for mid to senior-level executive professionals specializing in sales, marketing, commercial finance, and operations. Gain an in-depth understanding of pricing analytics, covering everything from demand modelling and price sensitivity estimation to price optimization and opportunity cost assessment. With a hands-on approach, learn to set prices through direct application in case studies or workshop-style sessions, examining the implications of pricing decisions and developing data-driven pricing strategies for your organization.

No technical expertise is required, but a basic proficiency in data analysis using Excel and a willingness to embrace new concepts and methodologies are essential.

English edition: December 3, 2024

The Managerial Cybersecurity and Privacy in the Digital Age Sprint is specifically developed for mid- to senior-level professionals with a background in information technology, including IT managers, security analysts, privacy officers, and business leaders tasked with safeguarding an organization’s data.

If you possess a significant amount of IT knowledge, yet you seek to solidify this expertise within an official framework, this will ensure your insights are beyond doubt.  Gain a thorough understanding of crucial security and privacy concepts, and the competence to apply security frameworks and policies in organizational settings.  Evaluate security measures, pinpoint vulnerabilities, and formulate strategies and policies that cater to organizations’ unique demands. Under the mentorship of the distinguished Professor Tafiq Alashoow, known for his exceptional expertise and experience, distinguish yourself as a true professional, far from being merely competent in your proficiency.

English edition: June 3, 2025

The Digital Marketing Sprint is aimed at marketing and sales executives, product managers, consultants and other leaders looking to enhance their business processes through the integration of digital technologies. Marketing is experiencing constant change as digitization has permeated virtually every area of business: channels, products, media, services, and, of course, customer decision-making. This module provides a deep understanding of how to define and execute an effective digital marketing strategy. We explore everything from strategic planning to traffic generation and data analysis and empower you to design a customer journey map tailored to the new digital reality. You design a roadmap that adapts the sales and marketing process to the new customer in today’s changing environment.

Spanish edition: Live Online, November 19, 2025
English edition: Live Online, March 17, 2025

Blockchain Essentials: Technology, Strategy and Business Integration

Don’t feel left out of the blockchain conversation. Join those who understand Bitcoin and blockchain technology. Guided by Professor Manuel Mueller-Frank, an acknowledged expert in Bitcoin and blockchain technology, gain an insightful understanding of their real-world applications and limitations. This course is designed to equip you with the knowledge to navigate through noise and speculation, enabling you to make informed decisions.

Explore the tangible truths behind blockchain technology, uncovering its practical uses in business and economic processes. As you become more familiar with blockchain’s implications and opportunities, you’ll become a valued resource within your organization. You’ll advise on blockchain-related strategies and business models.

By the end of this journey, you’ll have the confidence to contribute to conversations about blockchain integration in various business settings, all while maintaining a thoughtful and measured approach.

English edition: October 14, 2025

This Capable Organization: Driving Business Transformation through Learning Sprint is crucial for senior business leaders leading transformation initiatives, executives overseeing learning and organizational development, and consultants in transformation and organizational development. It equips participants with tools to define a learning strategy aligned with organizational transformation goals and to develop a portfolio of learning interventions. They gain skills to engage key stakeholders, diagnose capability gaps, and employ an omnichannel learning approach.

Moreover, they acquire deep knowledge of technologies like AI and virtual reality to enhance learning experiences and measure outcomes. Today, given the continuous market turbulence driven by geopolitical, environmental, social, and technological factors, businesses face ongoing crises and uncertainties. Traditional change management methods are insufficient in such conditions. Therefore, managing transformation as learning becomes imperative, offering a more effective approach to reduce strategic uncertainties and bridge capability gaps across the entire architecture of the firm’s business model.

English edition: May 21, 2025