Exceptional Learning For Your Career.
IESE stands as the leading global learning institution for executive leaders like yourself to stay at the forefront of professional competence. Our first Certificate in AI & Digital Transformation will establish you as a qualified specialist in the ever-evolving digital field.
One of the reasons our Certificate in AI & Digital Transformation stands out is the fact that you can customize it to meet your needs. Unlike traditional programs that require a limited curriculum, our certificate allows you to tailor your learning journey to the most relevant subjects for you. This means that each module taken —both in-person and online— will align completely with your career goals. Let’s delve further into this personalized approach.
Digital Insights - Select 3 Sprints to personalize your learning journey.
Benefits of our Certificate in AI & Digital Transformation.
1
Gain insights to make informed decisions ahead of your competitors by learning about the latest and upcoming technological trends. This strategic approach enables confident decision-making skills.
2
Armed with advanced insights, you’ll be able to determine whether implementing certain digital and AI technologies is the right move for your business. Learn to make strategic choices while others may still be navigating through trial and error.
3
Develop the skills necessary to incorporate digital technologies and AI into your business operations effectively, enhancing your professional capabilities and setting a strong example for others to follow.
4
As a visionary in your domain, your insights will become the gold standard for guiding innovation and shaping the transformation culture. Take the leadership and ensure that innovation aligns with your strategic vision, promoting change with wisdom and respect for diverse viewpoints.
What is a Focused Program?
Focused programs are designed for individuals aspiring to acquire leadership skills and expertise, ideally with a minimum of seven years of experience in the digital sector. In essence, these programs foster exclusive communities of exceptional talent. Our methodology stands as the benchmark, blending practical, multidisciplinary approaches across various formats, designed specifically for the unique skill set of each participant.
Inteligencia Artificial para ejecutivos
El programa está especialmente diseñado para líderes empresariales y ejecutivos de diversas empresas y sectores que desean afrontar nuevos proyectos basados en inteligencia artificial en su trabajo, organización y entorno competitivo. En este programa explorarás la inteligencia artificial desde una perspectiva empresarial, en lugar de centrarte en aspectos tecnológicos. Es importante destacar que no requerirás de experiencia en tecnologías de la información (TI) para participar.
- Formato: On campus, Barcelona
- Duración: 4 días
- Idioma: español
- Precio: 4.700 €
Edición en español: 1 de julio 2025
What Are Sprints?
One Sprint consist of five live online sessions focused on a specific subject for in-depth study. These must be completed within 24 months.
Choose three Sprint from the following options:
The following features are included in these Sprints:
- Format: Online
- Length: 9 sessions
- Language: English / Spanish
- Fee: €5,700 the 3 Sprints
- Sessions include:
- One kick-off session
- 4 connections consisting of two sessions over 2 to 3 weeks.
- Each connection lasts for 2,5 / 3 hours aprox.
We help you to personalize your Certificate:
English Certificate
Anna Vera, Director
Spanish Certificate
Mª Jesús Biechy, Director
This Sprint, Transforming through Open Innovation, is crafted for versatile professionals, from startup entrepreneurs to consultants; true innovators, always taking steps ahead and never falling behind. It provides the essential knowledge to grasp strategic innovation principles and Corporate Venture implementation. Under the guidance of the brilliant Professor Mª Julia Prats, learn how to manage growth opportunities, and become the primary liaison between your organization and startups or other entities from a strategic partnership perspective. Become an indispensable innovation asset for your team.
Spanish edition: February 19, 2025
English edition: April 11, 2025
The Industry 4.0: Opportunities and Challenges for Industrial SME’s Sprint is specifically designed for top executives of manufacturing SMEs aiming to promote the adoption of Industry 4.0 technologies. The curriculum is relevant for businesses with revenues in the millions, though leaders from multinational corporations will also find the insights of great value.
This module represents the pinnacle of learning resources for SMEs confronting the complexities of cyber-physical systems within Industry 4.0. Gain an in-depth understanding of all aspects of these dynamics, from the development of new products to the evolution of business models. Under the guidance of Professor Marc Sachon, explore actual case studies, developing practical and distinctive insights that you can immediately apply to your business operations. Upon completion, receive a personalized checklist crafted specifically for your journey. This will ensure you have a concrete plan for a full scale transition to Industry 4.0.
Spanish edition: February 6, 2025
The Data-Driven Pricing Sprint, led by Professor Mihalis Markakis, is tailored for mid to senior-level executive professionals specializing in sales, marketing, commercial finance, and operations. Gain an in-depth understanding of pricing analytics, covering everything from demand modelling and price sensitivity estimation to price optimization and opportunity cost assessment. With a hands-on approach, learn to set prices through direct application in case studies or workshop-style sessions, examining the implications of pricing decisions and developing data-driven pricing strategies for your organization.
No technical expertise is required, but a basic proficiency in data analysis using Excel and a willingness to embrace new concepts and methodologies are essential.
English edition: December 3, 2024
The Managerial Cybersecurity and Privacy in the Digital Age Sprint is specifically developed for mid- to senior-level professionals with a background in information technology, including IT managers, security analysts, privacy officers, and business leaders tasked with safeguarding an organization’s data.
If you possess a significant amount of IT knowledge, yet you seek to solidify this expertise within an official framework, this will ensure your insights are beyond doubt. Gain a thorough understanding of crucial security and privacy concepts, and the competence to apply security frameworks and policies in organizational settings. Evaluate security measures, pinpoint vulnerabilities, and formulate strategies and policies that cater to organizations’ unique demands. Under the mentorship of the distinguished Professor Tafiq Alashoow, known for his exceptional expertise and experience, distinguish yourself as a true professional, far from being merely competent in your proficiency.
English edition: June 3, 2025
The Digital Marketing Sprint is aimed at marketing and sales executives, product managers, consultants and other leaders looking to enhance their business processes through the integration of digital technologies. Marketing is experiencing constant change as digitization has permeated virtually every area of business: channels, products, media, services, and, of course, customer decision-making. This module provides a deep understanding of how to define and execute an effective digital marketing strategy. We explore everything from strategic planning to traffic generation and data analysis and empower you to design a customer journey map tailored to the new digital reality. You design a roadmap that adapts the sales and marketing process to the new customer in today’s changing environment.
Spanish edition: Live Online, November 19, 2025
English edition: Live Online, March 17, 2025
Blockchain Essentials: Technology, Strategy and Business Integration
Don’t feel left out of the blockchain conversation. Join those who understand Bitcoin and blockchain technology. Guided by Professor Manuel Mueller-Frank, an acknowledged expert in Bitcoin and blockchain technology, gain an insightful understanding of their real-world applications and limitations. This course is designed to equip you with the knowledge to navigate through noise and speculation, enabling you to make informed decisions.
Explore the tangible truths behind blockchain technology, uncovering its practical uses in business and economic processes. As you become more familiar with blockchain’s implications and opportunities, you’ll become a valued resource within your organization. You’ll advise on blockchain-related strategies and business models.
By the end of this journey, you’ll have the confidence to contribute to conversations about blockchain integration in various business settings, all while maintaining a thoughtful and measured approach.
English edition: October 14, 2025
This Capable Organization: Driving Business Transformation through Learning Sprint is crucial for senior business leaders leading transformation initiatives, executives overseeing learning and organizational development, and consultants in transformation and organizational development. It equips participants with tools to define a learning strategy aligned with organizational transformation goals and to develop a portfolio of learning interventions. They gain skills to engage key stakeholders, diagnose capability gaps, and employ an omnichannel learning approach.
Moreover, they acquire deep knowledge of technologies like AI and virtual reality to enhance learning experiences and measure outcomes. Today, given the continuous market turbulence driven by geopolitical, environmental, social, and technological factors, businesses face ongoing crises and uncertainties. Traditional change management methods are insufficient in such conditions. Therefore, managing transformation as learning becomes imperative, offering a more effective approach to reduce strategic uncertainties and bridge capability gaps across the entire architecture of the firm’s business model.
English edition: May 21, 2025