Yuliya
Snihur

Associate Professor of Entrepreneurship

• Ph.D. in Management, IESE Business School
• Master of Research in Management, IESE Business School
• Bachelor of Science in International Business, Northeastern University
• Bachelor in European Management, NEOMA

Yuliya is an Associate Professor in the Entrepreneurship Department at IESE. She received her Ph.D. from IESE (Spain) and Bachelor degree from Neoma (France) and Northeastern University (USA). Prior to joining IESE, Yuliya taught and studied new ventures based on the analysis of their business models at Toulouse Business School (France) and was a visiting scholar at SCANCOR, Stanford University (USA). Before her academic career, she worked in corporate finance at both established firms such as Johnson & Johnson and Coca-Cola as well as at startups.

Yuliya’s research lies at the intersection of entrepreneurship, innovation, and organization theory. She is interested in how entrepreneurial leaders design innovative and high-performing business models when facing technological change, disruptions, and evolving ecosystems. By using cognitive and linguistic approaches such as framing, she studies the role of founders, time, and language in entrepreneurship.

Yuliya’s research has been published in leading academic journals, including Academy of Management Journal, Academy of Management Review, Journal of Business Venturing, Journal of Management, and Strategic Entrepreneurship Journal. She serves as associate editor of Journal of Management Studies and editorial board member at Academy of Management Journal, Entrepreneurship Theory and Practice, Strategic Entrepreneurship Journal and Strategic Organization.

Publications

Journal Articles (refereed)

WICKERT, C., POTOČNIK, K., PRASHANTHAM, S., SHI, W., SNIHUR, Y. (2024). Embracing non-Western Contexts in Management Scholarship. Journal of Management Studies, 61 (8), e1-e24. doi:10.1111/joms.13048. TARZIJAN, J., SNIHUR, Y. (2024). Centralization Decisions in Multisided Platform Portfolios. Academy of Management Perspectives, 38 (3), 304-324. doi:10.5465/amp.2023.0075. NEUHAUSER, T., SNIHUR, Y. (2024). Towards a theory of informal disruption. R & D Management. doi:10.1111/radm.12676. (Online first) SNIHUR, Y., MARKMAN, G. (2023). Business model research. Past, present, and future. Journal of Management Studies, 60 (8), e1-e14. doi:10.1111/joms.12928. GARUD, R., SNIHUR, Y., THOMAS, L. D. W., PHILLIPS, N. (2023). The Dark side of entrepreneurial framing. A Process model of deception and legitimacy loss. Academy of Management Review. doi:10.5465/amr.2022.0213. (Online first) PINKSE, J., LÜDEKE-FREUND, F., LAASCH, O., SNIHUR, Y., BOHNSACK, R. (2023). The Organizational dynamics of business models for sustainability. Discursive and cognitive pathways for change. ORGANIZATION & ENVIRONMENT, 36 (2), 211-227. doi:10.1177/10860266231176913. SNIHUR, Y., THOMAS, L. D. W., BURGELMAN, R. A. (2023). Strategically Managing the Business Model Portfolio Trajectory. California Management Review, 65 (2), 156-176. doi:10.1177/00081256221140930. SNIHUR, Y., BOCKEN, N. (2022). A call for action. The impact of business model innovation on business ecosystems, society and planet. Long Range Planning, 55 (6), Article 102182. doi:10.1016/j.lrp.2022.102182. SNIHUR, Y., EISENHARDT, K. M. (2022). Looking forward, looking back. Strategic organization and the business model concept. Strategic Organization, 20 (4), 757-770. doi:10.1177/14761270221122442. BURGELMAN, R. A., SNIHUR, Y., THOMAS, L. D. W. (2022). Why multibusiness corporations split. CEO strategizing as the ecosystem evolves. Journal of Management, 48 (7), 2108-2151. doi:10.1177/01492063211027623.

Proceedings

HEAVEY, C., SIMSEK, Z., FOX, B. C., ADNER, R., ALTMAN, E. J., ALEXY, O. T., BURGERS, H., SNIHUR, Y., NAMBISAN, S., ... ZAHRA, S. A. (2023). Strategic leadership of business ecosystems. Charting a new frontier of research. Annual Meeting Proceedings: Boston 2023. Academy of Management. SNIHUR, Y., ZOTT, C., KISS, A. N. (2022). Incumbent response to disruptive business model innovation and CEO opportunity framing. Annual Meeting Proceedings: Seattle 2022. Academy of Management. SNIHUR, Y., THOMAS, L. D. W., GARUD , R. (2021). Entrepreneurial framing. A literature review and future research directions. Annual Meeting Proceedings: Vitual 2021. Academy of Management Proceedings. BURGELMAN, R. A., SNIHUR, Y., THOMAS, L. D. W. (2020). How successive CEOs animate the process of organizational becoming. A Meso-level analysis. Annual Meeting Proceedings: Virtual 2020. Academy of Management Proceedings. BURGELMAN, R. A., SNIHUR, Y., THOMAS, L. D. W. (2019). Adaptive portfolio rightsizing in the multi-business firm. An Evolutionary framework. Annual Meeting Proceedings: Boston 2019. Academy of Management Proceedings.

Books

BURGELMAN, R. A., SNIHUR, Y., THOMAS, L. D. W. (2023). Strategy-making and organizational evolution. A Managerial agency perspective. Cambridge: Cambridge University Press.

Book Chapters

PODOYNITSYNA, K., SNIHUR, Y., THOMAS, L. D. W., GRÉGOIRE, D. (2020). Creating meta-narratives. How analogies and metaphors support business model innovation. In Sund, K. J., Galavan, R. J., and M. Bogers (Eds.), Business models and cognition (pp. 135-167). Bingley: Emerald Group Publishing Limited. SNIHUR, Y., THOMAS, L. D. W., BURGELMAN, R. A. (2018). The Performative power of words. How business model innovators use framing for strategic advantage. In Brusoni, S., Sund, K. J., and R. J. Galavan (Eds.), Innovation and Cognition (pp. 13-44). Bingley: Emerald Group Publishing Limited.

Cases

NECKEBROUCK, J., SNIHUR, Y. (2024). Alhoia Capital. IESE, E-253-E.