Yago
De la Cierva
Senior Lecturer of Managing People in Organizations
• Doctor in Philosophy, University of Navarra
• Degree in Law, Universidad de Santiago de Compostela
After his graduation in Law and his Ph.D. in Philosophy, Yago de la Cierva has dedicated all his professional life to the four branches of communications: journalism (he founded and directed the international TV news agency ROMEreports), corporate communication, university teaching and as a crisis consultant, with particular emphasis in universities and educational institutions.
In IESE, Yago’s teaching covers two fields: interpersonal communication and non-market strategy communications. In the former, he is the academic director of the MBA, MiM and executive education on communication skills and storytelling.
On corporate communications, Yago leads courses on crisis management, ESG risk management, public affairs, reputation and media relations.
His main professional interest refers to crisis management and communication. He teaches this subject at the MBA program, in custom programs and as a visiting professor in Colombia, Italy, Lithuania, Peru and Uruguay.
On that topic he has published “Leading companies through storms and crises” (Pearson, London 2018), also available in Spanish. His last book is Gestión de crisis en universidades: casos, buenas prácticas y manual de crisis (Eunsa, 2024), written with two colleagues.
He is now working on two projects: a new book regarding crisis management, entitled How to ask for pardon and be pardoned – best practices in corporate apologies; and a research project on management of higher education institutions, a study on cases and good practices of public positioning of universities on controversial issues.
His second field for both teaching, research and consultancy work regards large events organization as a communicational tool. After his experience as Executive Director of World Youth Day Madrid 2011 and international media director in other large-scale events, he published Megaevents of the Catholic Church – Logbook for organizers and communicators, KDP, 2018 (available also in Italian and Spanish).
In his free time, he enjoys sailing on the Atlantic, watching romantic movies, and likes also to suffer as any authentic Atletico de Madrid supporter.