Vardit
Landsman

Professor of Marketing

• Ph.D. in Marketing, Tel Aviv University
• MSc in Operations and Decision Research, Tel Aviv University

Vardit Landsman is a Professor in the Marketing Department of IESE Business School. She comes from the Erasmus School of Economics in Rotterdam (Netherlands), where she was a professor of Quantitative Marketing. Prior to that, Vardit was also a faculty member of the marketing group at the Coller School of Management, Tel Aviv University (Israel). She has a Ph.D. in Marketing and an MSc with honors in Operations and Decision Research from Tel Aviv University.

Before completing her Ph.D., Vardit worked as a consultant for a marketing consulting company and was involved in projects across diverse industries. Following that, she was the head of the Database and Customer Research Team of a large commercial bank.

Vardit's research explores the bridge between strategy, decision making, and empirical modeling. Her papers were published in top marketing and management journals such as Marketing Science, Management Science, and the Journal of Marketing. In her research projects, she utilizes advanced quantitative tools for firm-level managerial modeling and individual customer behavior analysis.

Publications

Journal Articles (refereed)

HARIHARAN, V. G., LANDSMAN, V., STREMERSCH, S. (2024). Branded response to generic entry. Detailing beyond the patent cliff. International Journal of Research in Marketing, 41 (3), 567-588. doi:10.1016/j.ijresmar.2023.12.004. LANDSMAN, V., NITZAN, I. (2020). Cross-decision social effects in product adoption and defection decisions. International Journal of Research in Marketing, 37 (2), 213-235. doi:10.1016/j.ijresmar.2019.09.002. LANDSMAN, V., STREMERSCH, S. (2020). The Commercial consequences of collective layoffs. Close the plant, lose the brand? Journal of Marketing, 84 (3), 122-141. doi:10.1177/0022242919901277. ITAI, A., LANDSMAN, V. (2018). Testing alternative learning theories. Evidence from subscription contracts. Journal of Industrial Economics, 66 (4), 763-815. doi:doi.org/10.1111/joie.12185. ITAI, A., LANDSMAN, V. (2013). Do Customers learn from experience? Evidence from retail banking. Management Science, 59 (9), 2019-2013. STREMERSCH, S., LANDSMAN, V., VENKATARAMAN, S. (2013). The Relationship between DTCA, drug requests, and prescriptions. Uncovering variation in specialty and space. Marketing Science, 32 (1). doi:10.1287/mksc.1120.0757. LANDSMAN, V., STREMERSCH, S. (2011). Multihoming in two-sided markets. An empirical inquiry in the video game console industry. Journal of Marketing, 75 (6). doi:10.1509/jm.09.0199. LANDSMAN, V., GIVON, M. (2010). The diffusion of a new service. Combining service consideration and brand choice. QME-Quantitative Marketing and Economics, 8, 91-121. doi:10.1007/s11129-009-9077-9.

Books

LANDSMAN, V. (2020). A Chasm to cross: from research to practice and back. Address delivered at the occasion of accepting the appointment as Professor of Quantitative Marketing Strategy at the Erasmus School of Economics. Erasmus University Rotterdam.

Book Chapters

AVAGYAN, V., LANDSMAN, V., STREMERSCH, S. (2017). Marketing models for the life sciences industry. In Wierenga, Berend & van der Lans, Ralf (Eds.), Handbook of Marketing Decision Models (pp. 385-430). Cham: Springer International Publishing. LANDSMAN, V., VERNIERS, I., STREMERSCH, S. (2013). The Successful Launch and Diffusion of New Therapies. In Min Ding, Jehoshua Eliashberg and Stefan Stremersch (Eds.), Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies (pp. 189 - 223). Berlin: Springer. CAMACHO, N., LANDSMAN, V., STREMERSCH, S. (2010). The Connected Patient. In Stefan Wuyts, et al. (Eds.), The Connected Customer (pp. 107 - 139). Abingdon, Oxon ; New York: Routledge.