Luis María
Huete

Professor of Operations, Information and Technology

• Doctor of Business Administration, Boston University
• MBA, IESE Business School
• Law Graduate, Universidad de Navarra and Murcia

Luis Huete holds a law degree, an MBA from IESE Business School and a PhD in Business Administration from Boston University. He was a Fulbright scholar in the United States and his doctoral thesis on commercial banking service strategy was awarded by the Decision Science Institute of Atlanta as the best thesis completed in the United States in 1988.

He has been a professor at IESE Business School since 1982 and has taught in the Achieving Breakthrough Service and Advanced Management programmes at Harvard Business School (USA). Co-Chairman of HBS-IESE seminar “Achieving Breakthrough Service” in Switzerland, Spain, US, Argentina, and Uruguay.  He has also taught executive programmes at other business schools such as ESE (Chile), IAE (Argentina), Ide (Ecuador), Inalde (Colombia), IPADE (Mexico), ISE (Brazil), PAD (Peru); Deusto Business School, ISEM, Instituto Internacional San Telmo and Basque Culinary Center (Spain); ESMT (Germany), Timoney Leadership Institute (Ireland), AESE (Portugal) and Skolkovo (Russia); Human Capital Leadership Institute (Singapore), Mudra Institute of Communications (India), Hamayesh Farazan (Iran) and Lagos Business School (Nigeria) among others. He has also collaborated with the Corporate Universities of Omnicom (USA), Bupa and OMG (UK), ISS (Denmark), Telefónica (Spain), Intercorp, Graña y Montero (Peru), etc. As a researcher he has worked at Harvard Business School developing scientific material and in research projects funded by Bell Communications.

Luis has worked as a speaker, consultant and facilitator of senior management teams in more than 800 companies in 70 countries. He has worked with CEOs and Management Committees on aspects related to the redesign of the governance model, strategy, structure and culture in companies such as Almirall, Altia, Banco Santander, BBVA, Banco Caminos, Banesto, Bankinter, Banco Caminos, Campofrío, Cepsa, Christian Lay, Enagas, ITP-Rolls Royce, Leon de Oro, Loewe, Luckia, Meliá, Neinver, Makro, Osborne, Pronovias, Repsol, Ticare, (Spain), ISS (Denmark), International House, OMG (UK), Rijks Zwaan, Rijks Zwaan, Rijks Zwaan, Rijks Zwaan, Rijks Zwaan, Rijks Zwaan (UK), Rijks Zwaan, Repsol, Ticare, (Spain); ISS (Denmark), International House, OMG (UK), Rijk Zwaan, Randstad (Netherlands), Persgroup (Belgium), Luxxotica (Italy), Addeco (Switzerland), Top Farms (Poland), Luis Simoes, Sogrape (Portugal); Omnicom, Tricon, UTI (USA), Guard. (USA), Guard. me (Canada); Femsa, Grupo Salinas, Oxxo, Palacio de Hierro, Telefónica (Mexico); Transactel (Guatemala), Graña y Montero, Grupo AJE, Grupo Breca, Intercorp, Grupo Romero, Mibanco, (Peru), Larraín, Telefónica, Tricon (Chile), Banco Galicia, Tarjeta Naranja, Telefónica, VW (Argentina), Equivida, Indurama, Telefónica (Ecuador), ASSA, Copa, Femsa Kof, Indesa, Sab Miller (Panama), O Estado de Sao Paolo, O Globo, Telesp (Brazil), Coca-Cola, Colombina (Colombia), Grupo Monge (Costa Rica), Nissan (Latam); Epikurean Lifestyle, Six Senses Resorts (Thailand), CEMEX, Femsa Coca Cola, LH Parangon (Philippines); Deloitte (Australia); Kangra (South Africa) among others.

Luis Huete chairs the advisory board of Makro and the Instituto de Capital Humano. He is also a board member of Altia, Instituto Gobernanza y Sociedad, and the International Academy of Management. He also is a member of the Advisory Boards of Amrop, Agencia 71, Cenador de Amós-Jesús Sánchez (3 Michelin stars), Executive Excellence, Lid Publishing, Ikaria, and Ticare. Luis is also a trustee of the Tu grano de arena Foundation and brand ambassador for Soneva (Maldives), Adizes Institute (USA) and Nuba (Spain). Previously he was a board member of other companies such as Six Senses Resorts & Spas (Thailand), Epikurean Hotels and Resorts (Thailand), Corporación Financiera ARCO (Madrid), PortAventura (Barcelona), Solera Motor (Cádiz), Fundación Montenmedio de Arte Contemporáneo and brand ambassador for Glenfidich.

He is the author of twelve management books. “Services and Profits”, “Build Your Dream”, “Service Management” and “Clienting” are the best-known titles. “Leading for the common good” (2015), “Leaders who made history” (2017) and “Build your dream 2.0” (2019) are the latest published. Luis is also a regular writer of articles in specialised publications such as Harvard Deusto Business Review and Expansión.

Areas of interest.

• Clienting: building customer loyalty and customer centricity
• Leadership and happiness
• Personal development
• Strategy and execution
• Governance
• From family business to families in business

Publications

Journal Articles (refereed)

HUETE, L. M. (1988). The industrialisation and Span of Retail Banks' Delivery Systems. INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT, 8 (3), 46 - 66. doi:10.1108/eb054825.

Working Papers

HUETE, L. M., ROTH A.V. (1988). The industrialization and span retail banks' delivery systems (DI-148-E). HUETE, L. M., ROTH A.V., VOLLMANN T. (1988). Delivery system industrialization strategies of American retail banks for 1990 (DI-150-E). HUETE, L. M., ROTH A.V. (1988). Linking manufacturing capabilities with SBU strategic directions (DI-146-E). HUETE, L. M. (1988). A matrix for linking service contents with delivery options (DI-147-E). HUETE, L. M., ROTH A.V. (1988). A taxonomy of retail banks' delivery system strategies (DI-149-E).

Articles in other publications

ADIZES, I., HUETE, L. M., OREJA, M. (2021). ¿Y si la estructura fuese la estrategia?. Claves para el diseño estratégico de estructuras organizativas. Harvard Deusto Business Review (310). HUETE, L. M. (2020). Lloverán diamantes. IPG Mediabrands, el renacimiento emprendedor de una compañía que estuvo adormecida. Harvard Deusto Business Review (305). HUETE, L. M., PONCE, F. (2020). El Propósito: la gran oportunidad de hacer que el futuro importe. Harvard Deusto Business Review (300). HUETE, L. M. (2019). Transformar y entregar resultados. Harvard Deusto Business Review (294). HUETE, L. M. (2019). Vitaminas y vacunas: el directivo como terapeuta empresarial. Harvard Deusto Business Review (288), pp. 6 - 15.

Books

HUETE, L. M. (2019). Construye tu sueño 2.0. cómo compatibilizar el éxito profesional con el logro personal. Madrid: LID Editorial. HUETE, L. M., GARCÍA, J. (2017). 50 Líderes que hicieron historia. Madrid: LID Editorial. HUETE, L. M., GARCÍA, J. (2015). Liderar para el bien común. Madrid: LID Editorial. HUETE, L. M. (2009). La mejora del "retorno en la vida". La gestión personal como última frontera del Management. ALLOZA, Á., OLIVER, X. (2009). Atrapados por el consumo. Madrid: LID Editorial.

Book Chapters

HUETE, L. M., ESCARIO, C., GARCÍA AREVALILLO, J. (2019). Los agujeros negros y otras transformaciones disruptivas. El desafío de decidir y ejecutar estrategias ganadoras en mercados inestables. En Huete&Co (Ed.), Vitaminas y vacunas para la empresa de hoy (pp. 19 - 60). Madrid: EIUNSA. Ediciones Internacionales Universitarias S.A. HUETE, L. M. (2019). Prólogo. En Huete&Co (Ed.), Vitaminas y vacunas para la empresa de hoy (pp. 13 - 18). Madrid: EIUNSA. Ediciones Internacionales Universitarias S.A. HUETE, L. M. (2001). Ganarse al cliente, salvaguarda del comercio tradicional. Ideas para el desarrollo del sector comercial (pp. 65 - 69). Madrid: Comunidad de Madrid (Consejería de Economía y Empleo). HUETE, L. M. (2000). American Express: Membership Rewards Europe. In Douglas J. Dalrymple and Leonard J. Parsons (Ed.), Marketing Management. Text and Cases (pp. 596 - 606). Chichester: John Wiley & Sons. HUETE, L. M., SCHOFIELD, M. (1998). NH Hotels. In Robert C. Lewis (Ed.), Cases in Hospitality Strategy and Policy (pp. 43 - 60). Chichester: John Wiley & Sons.

Cases

HUETE, L. M., GARCÍA, J. (2014). HEG Munich. Liderando el cambio en un equipo exitoso. IESE, DPO-320. HUETE, L. M., GARCÍA, J. (2014). HEG Munich. Leading Change in a Successful Team. IESE, DPO-320-E. DE ROS B.,, HUETE, L. M. (2002). Travel Club España. IESE, P-1051. HITROVA K.,, HUETE, L. M. (1998). Disneyland Paris. The first 2000 days. IESE, P-958-E. HUETE, L. M., KUPPERS V., SEGARRA, J. A. (1996). Port Aventura. IESE, P-891.

Technical Notes

HUETE, L. M., MERINO, A. I. (2023). El desafío de articular conversaciones reales. IESE, OITN-4. HUETE, L. M., MERINO, A. I. (2023). ¿Cómo mides el éxito en tu vida? IESE, OITN-3. HUETE, L. M., MARÍN, A. (2022). El papel de la medición en los procesos de mejora. La metodología OKR. IESE, PN-522. HUETE, L. M. (2022). Five Battles in Life that are Worth Winning. IESE, PN-521-E. HUETE, L. M. (2022). Transformar y entregar resultados. IESE, PN-513.