Since 2021 there has been a greater focus on healthcare in society. An increase in the average lifespan and a greater number of patients with chronic illnesses has put greater pressure on the healthcare system, with higher demand for services and a shortage of resources. The system has demonstrated a lack of management and planning skills, and it is vital that these be improved, in combination with digitization, AI, personalization, and key medical advances.
These problems affect a very broad market: Health ministries, laboratories, hospital chains, care homes, health centers, pharmaceutical companies, service providers, medical devices, healthcare technologies, healthcare consultancy firms, product suppliers, patient associations, research centers, etc.
All of these factors increase the need for us to adapt fast to technological and digital developments and to improve our management capacities. The Sponsored Programs at the IESE help to improve executive skills, analysis capacities, decision-making, and healthcare management.
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Benefits of our Sponsored Programs
1
By sponsoring training for hospital executives, healthcare consultancy firms, and clinics, companies can consolidate their relationships with decision-makers in the healthcare system. This enables them to establish a long-term connection built on trust.
2
By funding these programs, companies position themselves as partners in leadership development and healthcare management. This not only enhances their corporate image, but it also allows them to play a key role in transforming the healthcare system.
3
These programs encompass the management of innovation, which is highly important for pharmaceutical companies as they are always looking to promote the use of new products and cutting-edge solutions, such as medical devices, innovative treatments, or technological platforms in healthcare services.
4
These programs give pharmaceutical companies access to a key group of leaders and managers in the healthcare system, allowing them to contribute towards ideas and decisions on healthcare policies and the use of innovative technologies and treatments.
Sectors that sponsor training for their clients
- Market Access and Governmental Affairs. Programs for hospital executives, department heads, hospital pharmacy managers, general healthcare management, ministries, etc.
- Medical management. Programs for medical opinion leaders.
- Medical/product marketing. Programs for department or section heads in medical sectors.
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Program structure
Format:
- In person or partly in person
Topics
- General topics: Analysis of business situations, management concepts, executive skills, operations management, etc. There are also more specific topics in various areas of management.
- Specific topics: Communication, managing waiting lists, digital impact (AI and data), leadership, management of high-performance teams, conflict management, economic decision analysis, social and healthcare environments, healthcare systems, etc.
Some of our sponsored programs:
Faculty
Faculty
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Núria Mas
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Jaume Ribera
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Guido Stein
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Alejandro Serrano
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Javier Zamora
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Mª Jesús Grandes
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Albert Fernández
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Carlos Salas
What our participants think
Nuestro equipo
Nuestro equipo
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Marina Camón
Healthcare Programs DirectorExecutive MBA, IESE Business SchoolIndustrial Eng., spec. Industrial Organization, UPCDegree in History, UNED
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Isabel Morán
HealthCare Programs DirectorPDG, IESE Business SchoolDegree in Medicine and Surgery, UNAVSpecialist in Radiodiagnostics and Sports Medicine
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Carmen Corces
Healthcare Programs Sales ManagerDegree in Sales Management and Marketing, ESIC
Contact us
For more information, contact us today and we can organize a meeting to discuss your company’s needs.
Carmen Corces
Program Manager
ccorces@iese.edu
Tel. +34 91 211 30 62
Executive Education Rankings.
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