The IESE GMP. What will you learn?
The General Management Program (GMP) builds the knowledge, skills and abilities to achieve excellence as a general manager.
Through classroom discussions, debates, action-oriented activities, and deep reflection, the GMP helps you develop the key competencies that will transform the way you lead.
GMP Content.
The GMP offers you the tools to make better decisions by developing a comprehensive understanding of general management combined with a global vision of the company and competitive environment. You will deepen your understanding of general management in the following areas:
- Accounting and control
- Financial management
- Marketing strategy and service excellence
- Operational management
- People management in organizations
- Staying competitive in the digital era
- Global economics
- Corporate strategy
- Decision analysis
- Entrepreneurial initiative
- Negotiations
- Business ethics and managerial responsibility
Develop your general management skills
At IESE, we help you develop and enhance your skills as a manager.
The IESE case method and its connection with Harvard
In 1963, Harvard Business School formed an alliance with IESE Business School and IESE adopted the famous HBS case method learning methodology. Over the years, IESE professors began writing their own cases, making their own impact and becoming thought leaders in their own right.
These are some examples of how the case method is applied in IESE:
- You will engage in dynamic discussions about the business challenges you face on a daily basis.
- You will combine individual learning, team discussions and dialogue in an interdisciplinary plenary session.
- The lecturer will facilitate and guide the debate, encouraging everyone’s participation to enrich the discussion with different points of view and experiences.
Read more about the case method and see a few examples used in IESE classes of real cases from leading companies.
The IESE Experience
At IESE, you’ll be surrounded by talented peers, supported by a world-class faculty, and challenged by real-life business cases. We’ll put you to the test so that you can reach your full potential.
Discover the benefits of the IESE experience.