Publicaciones(22.716 resultados)
VALENTÍ, A., SRINIVASAN, S., YILDIRIM, G., PAUWELS, K. (2024). Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing. Journal of the Academy of Marketing Science, 52 (3), 815-834. doi:10.1007/s11747-023-00962-2.
LUGOSI, G., MARKAKIS, M. G., NEU, G. (2024). On the hardness of learning from censored and nonstationary demand. INFORMS Journal on Optimization, 6 (2), 63–83. doi:10.1287/ijoo.2022.0017.
IDE, E., TALAMÀS, E. (2024). Artificial intelligence in the knowledge economy.
BRUEHNE, A., JACOB, M., SCHÜTT, H. H. (2024). Technological change and countries' tax policy design. Evidence from anti–tax avoidance rules. Management Science. doi:10.1287/mnsc.2021.03955.
WAEGER, D., KING, B. G., HAFENBRÄDL, S. (2024). An agenda setting model of stakeholder influence. ASAC Annual Conference 2024 (Administrative Sciences Association of Canada).
ROUSSEAU, H., FERRES, D., MARCET, F., BERRONE, P. (2024). Green from peers. The differential impact of technology spillovers on envirnmental performance. GRONEN 2024.
BRONK, K. C., LIECHTENSTEIN, H., EL SEHITY, T., MITCHELL, C., POSTLEWAITE, E., COLBY, A., DAMON, W., ... SWANSON, Z. (2024). Family purpose. An empirical investigation of collective purpose. Journal of Positive Psychology, 19 (4), 662-674. doi:10.1080/17439760.2023.2254738.
GUZMÁN, F., REICHE, S. (2024). A chorus of different tongues. Official corporate language fluency and informal influence in multinational teams. Organizational Behavior and Human Decision Processes, 182, Article 104334. doi:10.1016/j.obhdp.2024.104334.
PRATS, M. J., SIOTA, J., BUSTAMANTE, C., CAMACHO, B. (2024). Corporate venturing squads. Teaming up with other corporations to better innovate with start-ups. Hands-on guidance. IESE, Barcelona, Spain.
GRANDES, M. J., PEÑALVA, F., SOLER, E. (2024). Weber Industrie GmbH - hoja de calculo. IESE, CS-177.
GRANDES, M. J., PEÑALVA, F., SOLER, E. (2024). Weber Industrie GmbH - hoja de preparación. IESE, CP-210.
GRANDES, M. J., PEÑALVA, F., SOLER, E. (2024). Weber Industrie GmbH. IESE, C-819.
RICART, J. E. (2024). Public-private partnerships and sustainable development – designing relational business models. Journal of Business Models, 12 (1), pp. 36-42.
SIOTA, J., CAMACHO, B., PRATS, M. J. (2024). Corporate venturing. Preliminary assessment for startup scouting. Barcelona: IESE.
BONETTI, P., PALENCIA, L. (2024). Who is Who?. A case of unidentified companies. IESE, C-815-E.
BONETTI, P., PALENCIA, L. (2024). Who did what?. A case of unidentified accounting decisions. IESE, C-816-E.
ROSSIGNAC-MILON, M., IESE INSIGHT (2024). Cómo cocrear relaciones profesionales auténticas en la era de la fragmentación. IESE Business School Insight (167), pp. 62-69.
ROSSIGNAC-MILON, M., IESE INSIGHT (2024). How authentic business relationships create better networks, even remotely. IESE Business School Insight (167), pp. 62-69.
GUAL, J., IESE INSIGHT (2024). A tiempo para recuperar la confianza en el capitalismo. IESE Business School Insight (167), pp. 70-75.
GUAL, J., IESE INSIGHT (2024). Restoring trust in capitalism. IESE Business School Insight (167), pp. 70-75.