Pedro
Nueno

Professor Emeritus of Entrepreneurship

• Doctor of Business Administration, Harvard University
• Degree in Industrial Engineering, Universitat Politécnica de Catalunya

Pedro Nueno is Professor Emeritus in the Entrepreneurship Department. He is a technical architect, industrial engineer and doctor of Business Administration from Harvard University.

He is the founder and honorary president of the China Europe International Business School (CEIBS), leading school of business in Asia, with campuses in Shanghai, Beijing, Shenzhen, Accra and Zurich.

He was member of the Visiting Committee of the Harvard Business School for six years (2005-2011). He is in the board of several companies and institutions and during his career he has been in the board of more than 30 companies and institutions in Europe, the USA, Latin America, China and Africa.

Professor Emeritus Nueno is also founder of FINAVES, a venture capital corporation associated to the entrepreneurship activity of IESE Alumni that supported the launching of more than 40 companies, creating directly more than 3000 new jobs. His areas of interest include entrepreneurship, starting new ventures, global management, management of technology and innovation.

He authored 22 books translated to several languages about corporate turnaround, innovation and entrepreneurship. He has written more than 100 cases on Entrepreneurship and published many articles.

He has received many honors such as the Cross of Saint Jordi from the Spanish Government (2003), the Friendship Award (2009) and the Outstanding Contribution Award from the Chinese Government (2014) and “Commander by Number or the Order of Queen Elisabeth the Catholic” by the King of Spain (2015).

Areas of interest.

• Entrepreneurship, intrapreneurship and starting new ventures
• Management of privatization and turnaround processes
• Industrial alliances, joint-ventures and acquisitions
• Industrial procurement, customer-client integration
• Management of technology and innovation
• Internationalization processes

Publications

Journal Articles (refereed)

CAIAZZA, R., NUENO, P., FERRARA, G. (2015). Automotive Firms' Strategies: Two Worlds and Two Speeds. Journal of Competitiveness Studies, 23 (1/2). CAIAZZA, R., NUENO, P. (2014). Corporate Strategies of Automotive Firms. How to Become Global Leaders. Competitiveness Review, 24 (2), 119 - 123. doi:10.1108/CR-12-2012-0035. NUENO, P. (2011). Iniciativa emprendedora y empresa familiar. emprendiendo a través de las generaciones. Universia Business Review (32), 96 - 101.

Working Papers

NUENO, P., OOSTERVELD, J. (1987). Categories of technology alliances (DI-128-E). NUENO, P. (1975). Reasons for foreign investment in manufacturing facilities: U.S. versus non U.S. multinational companies (DI-8-E).

Proceedings

CAIAZZA, R., NUENO, P. (2012). New challenges and integration models in cross-border M&A. Proceeding of the 11th Annual Conference of the International Association of Cross-Cultural Competence and Management. Political change, cultural dynamics and competitiveness of firms. Universitá Parthenope di Napoli, Italy, 20 - 22 June 2012 (pp. 32 - 43).

Books

NUENO, P. (2021). Mayores dirigiendo bien. Barcelona: Plataforma Editorial. NUENO, P. (2020). Dirigiendo con velocidad. Barcelona: Plataforma Editorial. NUENO, P. (2019). Cheating yourself in business. Barcelona: Plataforma Editorial.

Edited books

FITÉ, R. M., NUENO, P., MEHTA, K., VILÀ, J. (2024). Primero las personas. Pensamiento emprendedor para resolver problemas empresariales. Barcelona: Gestión 2000.

Book Chapters

FITÉ, R. M., NUENO, P., MEHTA, K., VILÀ, J. (2024). Persona artífice. Una nueva perspectiva de la acción emprendedora. En Fité, R. M. ; Nueno, P. ; Mehta, K. and Vilà, J. (Eds.), Primero las personas: pensamiento emprendedor para resolver problemas empresariales (pp. 27-34). Barcelona: Gestión 2000. NUENO, P., DE MUELLER, J., FITÉ, R. M. (2024). Innovación sanitaria: médicos creando valor. En Fité, R.M.; Nueno, P. ; Mehta, K. and Vilà, J. (Eds.), Primero las personas: pensamiento emprendedor para resolver problemas empresariales (pp. 136-143). Barcelona: Gestión 2000. FITÉ, R. M., NUENO, P., MEHTA, K., VILÀ, J. (2024). Por una creatividad colaborativa. En Fité, R.M.; Nueno, P.; Mehta, K. and Vilà, J. (Eds.), Primero las personas: pensamiento emprendedor para resolver problemas empresariales (pp. 147-154). Barcelona: Gestión 2000.

Non-refereed articles

FITÉ NAVARRO, R. M., MEHTA, K., NUENO, P. (2021). Verbideas: un modelo nuevo para la innovación continua. Harvard Deusto Business Review, 317, pp. 68-77. NUENO, P. (2016). The Board of 2020. The Future of the Board of Directors. Alumni Magazine (143), pp. 22 - 25. NUENO, P. (2016). Anticipando el consejo del 2020. El futuro de los Consejos de Administración. Revista de Antiguos Alumnos (143), pp. 26 - 29.

Studies

NUENO, P., TÀPIES, J., RODRÍGUEZ, A. (2006). ¿Cuándo hay que vender una empresa?.

Cases

NUENO, P., AKUA AFFUL-KWAW, P. (2013). Vodafone Ghana. IESE, E-153. NUENO, P., AKUA AFFUL-KWAW, P. (2012). Vodafone Ghana. IESE, E-153-E. FITÉ, R. M., NUENO, P. (2006). Vivace Logística S.A. (II): Preparando pedidos a la carta. IESE, E-95.

Technical Notes

FITÉ, R. M., NUENO, P. (2025). Verbideas en docentes: saber, saber hacer, saber ser. IESE, EN-41. ROSA M FITÉ, NUENO, P. (2024). Verbideas Cadete: pensamiento emprendedor en jóvenes. IESE, EN-39. FITÉ, R. M., NUENO P., P., MEHTA, K. (2019). A Leader Committed to People and Innovation. IESE, EN-24-E.

Outputs in other media

NUENO, P. (2021). Agradeciendo. LaVanguardia, Barcelona. NUENO, P. (2020). Avanzando. La Vanguardia, Barcelona. NUENO, P. (2020). Organizándose. La Vanguardia, Barcelona.