Carlos
García Pont

Head of Marketing Department

Professor of Marketing and Analysis of Business Problems

• Doctor of Philosophy (Management), Massachusetts Institute of Technology
• Master in Business Administration, IESE, University of Navarra
• Degree in Industrial Engineering, Universitat Politècnica de Catalunya

Carlos García Pont is professor in the Marketing and Analysis of Business Problems Departments, and Head of the Marketing Department at IESE Business School. His work places special emphasis on the importance of alliances in understanding competitive strategy, the organizational needs of market-oriented organizations in industrial markets and subsidiary strategy in global corporations.

He has also done work in the areas of strategic management and marketing strategy. Prof. García Pont has had extensive experience with both local and multinational organizations in his consulting activities.

Areas of interest.

* Strategic management: business development and strategic assets
* Building dynamic organizations
* Strategic alliances
* International management

Publications

Journal Articles (refereed)

GARCÍA PONT, C., CANALES, J. I., NOBOA, F. (2009). Subsidiary Strategy: The Embeddedness Component. Journal of Management Studies, 46 (2), 182 - 214. doi:10.1111/j.1467-6486.2008.00797.x. GARCÍA PONT, C., NOHRIA, N. (2002). Local versus global mimetism: The dynamics of alliance formation in the automobile industry. Strategic Management Journal, 23 (4), 307 - 321. doi:10.1002/smj.225. GALLO, M. Á., GARCÍA PONT, C. (1996). Important factors in family business internationalization. Family Business Review, 9 (1), 45 - 59. doi:10.1111/j.1741-6248.1996.00045.x.

Working Papers

GARCÍA PONT, C., CANALES, J. I., NOBOA, F. (2007). Subsidiary strategy: The embeddedness component (DI-699-E). GARCÍA PONT, C. (2006). Alliances and industry analysis (DI-649-E). GARCÍA PONT, C., NOBOA, F. (2003). Fighting for power: The strategy of global MNCs' subsidiaries (DI-489-E).

Outreach Articles

GARCÍA PONT, C., CANALES, J. I. (2016). Delegate Responsibilities and Go Beyond the Task. Motivating Yourself & Your Team. IESE Insight (29), pp. 15 - 22. GARCÍA PONT, C., CANALES, J. I. (2016). No encargue tareas, delegue responsabilidades. ¿Le gustaría tener un equipo motivado? IESE Insight (29), pp. 15 - 22. GARCÍA PONT, C. (2015). Principios para el buen gobierno corporativo. El Consejo y yo? Revista de Antiguos Alumnos (139), pp. 24 - 27.

Books

ANDREU I CIVIT, R., BERASATEGUI RODRÍGUEZ, L., CARDONA SORIANO, P., CASTAÑOSA, C., FERNÁNDEZ, A., GARCÍA PONT, C., ... VIVES L. (2006). Mejorar la gestión de las empresas. Agunos de los mejores casos del IESE. Edición 2005. Aravaca: McGraw-Hill Interamericana de España.

Book Chapters

GARCÍA PONT, C. (2002). The laws of alliance formation. In Ard-Pieter Man, Geert Duysters, Ash Vasudevan (Eds.), The alliance enterprise: Global strategies for global collaboration (pp. 51 - 56). London: Imperial College Press. ARIÑO, A., GARCÍA PONT, C. (1998). Strategic alliances and blocks: Cooperative behaviour as a driving force for their evolution. In Michael A. Hitt, Joan E. Ricart i Costa, Robert D. Nixon (Eds.), Managing strategically in an interconnected world (pp. 281 - 299). Chichester: John Wiley and Sons Ltd. GARCÍA PONT, C. (1997). Network analysis and corporate alliances. In M. Ghertman (Ed.), Statistical models for strategis management (pp. 345 - 363). Boston: Kluwer Academic Publishers.

Cases

GARCÍA PONT, C., PALENCIA, L. (2022). Y ahora, ¿qué hacemos?. Tensiones en la dirección de IASoft. IESE, ASN-97. GARCÍA PONT, C., PALENCIA, L. (2022). And Now What Do We Do?. Management Tensions at IASoft. IESE, ASN-97-E. GARCÍA PONT, C., ROSENBERG, M. (2021). Real Club Deportivo Espanyol de Barcelona. Football Under the Shadow of the Pandemic. IESE, ASN-85-E.

Technical Notes

GARCÍA PONT, C. (2023). Breve introducción a los deberes y las responsabilidades de los consejeros. IESE, MN-417. GARCÍA PONT, C. (2023). Brief Introduction to the Duties and Responsibilities of Directors. IESE, MN-417-E. PUIG, A., ROCHA E OLIVEIRA, P., GARCÍA PONT, C. (2011). Internet Marketing. IESE, MN-370-E.

Outputs in other media

GARCÍA PONT, C. (2017). Delegation, And How To Be A Better, Happier Manager. Forbes. GARCÍA PONT, C. (2016). El arte de dirigir. América Economía. GARCÍA PONT, C. (2014). The need for collaboration. Financial Times, UK.