30th IESE Auto
Program
Wednesday, November 4, 2015
| 08:30 - 09:00 | Welcome and Registration |
|---|---|
| 09:00 - 09:30 | WELCOME ADDRESS |
| • Felip Puig, Minister of Enterprise and Employment, Generalitat de Catalunya
• Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School • Prof. Dr. Pedro Nueno, Founding Chairman IESE AUTO, IESE Business School • Joan Llorens, Founding Chairman IESE AUTO; Member of the Board, STA • Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG in Spain; Coorganizer, IESE AUTO | |
| 09:30 - 10:00 | OPENING SESSION |
| The Spanish Association of Car and Truck Manufacturers (ANFAC) is a key stakeholder in the Spanish automotive industry and, as such, forms an integral part of this event. One of the highlights of IESE's Automotive Industry Meeting is the presentation by the ANFAC Chairman on the state of the industry in Spain as well as other pertinent reflections.
• José Luis López-Schümmer, Chairman, ANFAC and CEO, Mercedes-Benz Spain Moderator: Prof. Dr. Marc Sachon, IESE Business School | |
| 10:00 - 10:30 | ENTREPRENEURSHIP AND GROWTH |
| Business leaders in the automotive sector, in addition to driving economic growth, have blazed the trail for other industries in diverse areas. What kind of entrepreneurial spirit will be needed in the years ahead? What do we want the automotive sector to be like in 2020? What challenges will companies have to meet?
• Francisco José Riberas, Chairman and CEO, Gestamp Moderator: Prof. Dr. Pedro Nueno, IESE Business School | |
| 10:30 - 11:00 | LECTURE: THE AUTOMOTIVE INDUSTRY TOWARDS 2020 |
| The evolution of the automotive industry will depend on the economy and other factors that can affect the configuration of the sector such as sustainability, the impact of removing cars from cities, the electric car and connectivity. What will the automotive industry look like in 2020?
• Prof. Dr. Pedro Nueno, IESE Business School | |
| 11:00 - 11:30 | Coffee Break |
| 11:30 - 12:00 | GLOBAL AND EUROPEAN MARKETS IN 2020 |
| What will the global and European markets look like in 2020 and what strategic decisions will have to be made by the leading players if they want to win the race?
• James D. Farley, Jr., Chairman & CEO, Ford of Europe GmbH Moderator: Juan José Díaz Ruiz, President, Diaz Ruiz & Partners | |
| 12:00 - 12:45 | Break and CIAC- Innovation Projects Exhibition (Q-100) |
| 13:00 - 14:00 | INTERNATIONAL MANUFACTURERS IN SPAIN |
| After several difficult years, the Spanish automotive industry is now growing at a rate unmatched by any other country in Europe. What can be done to further strengthen Spain's status in the global automotive industry? What can be done to increase national demand for cars and vehicles? What opportunities lie ahead? This panel of presidents and general managers will shed light on these and other questions.
• Antonio J. Cobo, Managing Director, General Motors España • José Manuel Machado, President, Ford Spain Moderator: Francisco Roger, Partner, KPMG in Spain | |
| 14:00 - 15:30 | Lunch |
| 15:30 - 16:30 | THE NEXT 30 YEARS |
| What will a future with electric, autonomous and shared mobility look like? And what business models can be envisioned? Is this really our future or do we have to separate dream form reality?
• Lukas Neckermann, Managing Director, Neckermann Strategic Advisors • Prof. Dr. Marc Sachon, IESE Business School Moderator: Prof. Dr. Marc Sachon, IESE Business School | |
| 16:30 - 17:00 | INNOVATION: SUPPLIERS' POINT OF VIEW |
| What technological changes are on the horizon and how will they impact the value chain and the automotive industry? How will react to environmental regulatory pressures? Can new technologies take off without strong support from the government?
• Dr. Wolfram Hasewend, Senior Vice President, Gasoline Systems, System Engineering, Robert Bosch GmbH Moderator: Prof. Dr. Marc Sachon, IESE Business School | |
| 17:00 - 17:30 | Coffee Break |
| 17:30 - 18:00 | SERNAUTO'S POINT OF VIEW |
| Large international Spanish companies and multinationals lead the Spanish industry of suppliers, which is known for its quality and competitiveness. What role will it play in the next ten years?
• José María Pujol, President, SERNAUTO Moderator: Prof. Dr. Marc Sachon, IESE Business School | |
| 18:00 - 19:00 | INNOVATION: THE PERSPECTIVE OF THE BRANDS |
| What technological changes are on the horizon and how will they impact the value chain and the automotive industry? How will brands react to environmental regulatory pressures? Can new technologies take off without strong support from the government?
• Jacques Pieraerts, Vice President, Communication, External and Environmental Affairs, Toyota Motor Europe • Masaki Toriumi, Vice-President, Powertrain Design & Development, Vehicle Testing & LCV Engineering, European Development Center, Nissan Moderator: Prof. Dr. Marc Sachon, IESE Business School | |
| 19:00- 19:15 | CONCLUSIONS AND CLOSING SESSION (FIRST DAY) |
| • Prof. Dr. Marc Sachon, IESE Business School | |
| 19:15 | Cocktail Reception to celebrate the IESE AUTO's 30th anniversary |
Thursday, November 5, 2015
| 09:00 - 10:00 | DEALERS |
|---|---|
| The business of car distribution and sales is in a state of flux: the financial crisis has led to a restructuring of dealerships and margins have come under severe pressure. The dealerships of 2015 are very active in improving customer experience. But recent trends in North America (e.g., Tesla) suggest that the dealership model could evolve even more than it already has. What role will digital technology play? Who will work in dealerships? What will the dealership of the future look like?
• Jaume Roura, President, FACONAUTO • Peter K. Welch, President, National Automobile Dealers Association (NADA) Moderator: Prof. Dr. Marc Sachon, IESE Business School | |
| 10:00 - 10:30 | MANUFACTURING THE FUTURE |
| Getting results is not enough: to stay competitive, it's vital to continue improving. What elements are needed to sustain competitiveness over the next few years in our manufacturing plants? How can these be supported?
• Frank Torres, Managing Director, Nissan Motor Ibérica Moderator: Prof. Dr. Marc Sachon, IESE Business School | |
| 10:30 - 11:15 | Coffee Break |
| 11:15 - 12:00 | PEOPLE, LABOR RELATIONS AND COMPETITIVENESS |
| Excellence in labor relations makes for excellence in operations and competitiveness in Europe. Spain is a clear example of the results of this form of competing/cooperating that has become a union practice in recent years. What do the unions think?
• Josep M. Àlvarez, Secretary General, UGT of Catalonia • Joan Carles Gallego, General Secretary, CCOO de Catalunya Moderator: Prof. Dr. Marc Sachon, IESE Business School | |
| 12:00 - 13:00 | CHINA AND THE NEW GLOBAL ENVIRONMENT |
| Recent measures undertaken by China and the reduction in its growth forecasts are significantly affecting the global environment in the economic, financial and business realms. The automotive sector is not immune to this new reality. What key points should be kept in mind about China’s new economic situation? What impact will these measures have on the global economy and trade? What effects are expected for Spain's economy and foreign markets? Will the positive predictions for industrial activity in the automotive sector in Spain be affected?
• María Aparici, Deputy Director General for Trade Policy with Asia-Pacific, Ministry of Economy and Competitiveness • Mario Armero, Executive Vice President, ANFAC • Antonio Hernández, Partner International & Energy Strategy, KPMG in Spain Moderator: Francisco Roger, Partner, KPMG in Spain | |
| 13:00 - 14:00 | SMEs: THE PIRANHAS OF THE AUTOMOTIVE INDUSTRY |
| The foundation of the automotive industry is formed by small and medium-sized companies that contribute flexibility, service, as well as innovation. How should tier-2 and tier-3 companies compete and develop in this increasingly global and complex industry?
• Alberto Lorenzo Mitxelena, CEO, Grupo IDESA XXI • Jordi Priu, CEO, Manufactura Moderna de Metales Moderator: Vicenç Aguilera, President, CIAC (Automotive Industry Cluster of Catalonia) | |
| 14:00 - 14:15 | CLOSING SESSION |
| • Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School
• Joan Llorens, Founding Chairman IESE AUTO and Member of the Board, STA • Francisco Roger, Partner, Country Coordinator Automotive Industry, KPMG in Spain; Coorganizer, IESE AUTO | |
| 14:15 | Closing cocktail |